Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

The situation

Though her company was growing, the one thing Udowitz hadn’t accomplished in 20 years was updating her website. When potential clients found her online, they were greeted by a layout and images cobbled together in the mid-1990s. Not that many people could find her website, since dormant pages never rank high on search engines. Udowitz wanted to drive more traffic to her site and hoped that a redesign could bring in more leads and more business.

With the help of her husband, she tried to rebuild the site on her own. The results were adequate, but nothing that would impress potential clients.

“I wanted the site to look fresh, hip and cool,” Udowitz said. “Everything we tried, it just looked like we did it ourselves.”

The plan

She ultimately accepted the need for professional help, and enlisted Deluxe to create a new website. After learning what Udowitz needed from her site, the team customized a plan that focused on:

1. Giving prospective clients the ability to sample her voice work
2. Showcasing her high-profile client list
3. Making it possible to find information right away without having to search or deal with technical delays
4. Ensuring the site was mobile-responsive, since many prospects find voice talent using smartphones and tablets

The process

Because of Udowitz’s unique business needs, Deluxe recommended a custom website. The company’s experienced team of website designers and programmers were then able to start with a blank slate. Collaborating with Udowitz, the team created three designs for her to choose from, then refined the site until it looked and functioned exactly the way she wanted.

The results

By working with Deluxe, Udowitz was able to build an attractive, functional website that makes a professional first impression. Whether they’re using a PC, tablet or smartphone, prospects visiting Udowitz’s website can instantly listen to samples of her voice work and view a list of her clients.

“I’m so proud of it, every time it comes up on my screen,” said Udowitz.

Your website should evolve as your business does, so redesigns are a natural and important part of maintaining your online presence. If your website is outdated or isn’t attracting search traffic, the experts at Deluxe will work with you to customize a redesign plan that delivers the results you’re looking for.