Azalead
¿Qué es Azalead?
Jabmo es una plataforma ABM (marketing de cuentas, por sus siglas en inglés) para fabricantes globales. La empresa proporciona una solución para registrar la actividad de compradores con cuentas Leer más anónimas y ejecutar programas personalizados de marketing de cuentas. La plataforma de datos de cuentas y tecnología de detección de cuentas de Jabmo potencia la publicidad basada en IP personal y relevante, el retargeting, la personalización de sitios web, las analíticas y la activación de ventas. Jabmo se integra con Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud y Microsoft Dynamics. Mostrar menos¿Quién usa Azalead?
Medianas y grandes empresas que trabajan en Europa, Asia y América del Norte.
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Opinones de Azalead
Thibault
Very good product
Comentarios:
We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to call them.
It allowed us to accelerate some sale and also of one to have a feedback in our offers.
Puntos a favor:
The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in the mass of information.
Contras:
Account not necessarily ideally qualified, no visibility on the end user who is navigating the site.
Respuesta de Azalead
hace 7 años
Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level. In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website.
Virginie
A very clever digital marketing tool - still in its "young age"
Comentarios:
Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool.
Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.
Puntos a favor:
A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels. Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.
Contras:
- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB. - Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well. - you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day. - For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.
Usuario verificado
Helpful tool!
Comentarios: We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!
Puntos a favor:
The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.
Contras:
The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.
Jan
Use case
Comentarios:
ITS Integra decided to test Azalead's ABM solution very early in the company's development. Already at a beta-tester phase, we found the solution to be powerful and are very satisfied with all new additions made since.
Our field sales team (hunter-profiles) use the application in their account targeting and approach strategy and do so very naturally.
In parallel, Marketing constructs 360° web campaigns with Azalead at the heart of each campaign (retargeting + Java insert in campaign web pages). It is crucial for us to turn anonymous "window-lickers" into prospects and eventually customers.
Puntos a favor:
Easy adoption Great customer follow-up with recurring reviews Good look & feel for both app and mail notifications Powerful retargeting
Contras:
Maybe access to backoffice in order to be able to manage target lists ourselves.
Rumi
A tool which follow the business development of the company
Comentarios:
Azalead is very useful in my activity of business development.
It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors.
This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.
Puntos a favor:
Convenient Simplicity of use Constant customer support via a chat
Contras:
Certain accounts are not correctly qualified (e-mails, functions, names)
Respuesta de Azalead
hace 7 años
In order to make easier to reach out to the right person, Azalead gives our users the opportunity to synchronize with the CRM they are currently using. That is a great advantage because you have access to your own contacts, phone numbers and email addresses. We appreciate your feedback! Any more questions? Please contact us at [email protected]
