Amazon Anarchy: The Questions You Probably Shouldn’t Ask Alexa
You can ask Alexa anything, but what will please your new smart home overlord most? Read more
How Social Media Can Boost Customer Experience Management
“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a thousand miles starts by … Read more
Interview: Talking Metrics, Election Lighting and Success With Renegade
In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 of the … Read more
Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI
In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure — simply look at … Read more
Golden Globes 2017: One of the Most Over-rated Actresses in Hollywood Steals the Show
The 74th Golden Globe Awards took place in Beverly Hills on Sunday afternoon – and now, but 12 hours later – we hit you with the data and how it went down on social. Although attention is often cast on the … Read more
The Internet Reacts to CES 2017 in Social Data Charts
The future is here and CES 2017 has shown it off in spectacular fashion. Read more
The Secrets Behind Smart Marketing
Marketing is an intrinsically complex job. The roles a marketer undertakes are varied and understanding which objective requires focus can be a time-consuming task. Three marketers at rival firms might share the job title Brand Manager, yet their responsibilities may differ … Read more
New Research: The CPG Companies That are Leading The Pack
We use consumer packaged goods every day. CPG companies and products are everywhere, except on social media. Many CPG companies are still skeptical about the value of social media and sharing intelligent, customer-inspired content online. I mean, who will go … Read more
Five Examples of Creepy Marketing: When Personalization Goes Too Far
As insights get deeper, ability to track customers across the internet gets more advanced and the great pools of customer data expand to lakes, it’s time to talk about the line between a great personalized experience and downright creepy marketing. Read more
Industry Opinion: Innovation Means Little Without Training
The move from cash-led to cash-less has, undoubtedly, fundamentally shifted how we pay for goods and services. The additional shift from PIN to PIN-less (via tap and pay) has further changed behavior in a very short space of time. However, … Read more
Master Planning for CMOs: Leveraging CX Mapping to Harness Everything, and Everyone
Consumer Experience is quickly becoming the de facto approach to harnessing cross functional teams, multiple marketing platforms, analytics and reporting and a never ending number of media channels toward unified marketing goals. According to Forrester’s 2017 predictions for CX: “Whole-brained CMOs … Read more
New Year, New Data: Social Data Predicts What Will Be a Thing in 2017
The tides of revolution are shifting, the winds of change are blowing and the volcanos of disruption are erupting. Tech, politics, and click-bait gurus across the world are making their predictions for 2017, some with a little more ambition than others. Read more