Googlebot renders, indexes AJAX-style dynamic content driven by XHR POST
More of your dynamic content can now be indexed by Google....
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
These are the Google Ads reporting metrics still affected by May 2 bug
The company is still working to fully correct reporting for May 1 and 2....
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page...
Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features....
Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that...
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago....
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema...
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and...
3 ad copy mistakes keeping you from paid search success
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to...
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction...
Google says no core update or infrastructure changes have occurred despite chatter
The company says the rumors are not legit - there was no major update to Google search...
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon....
Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad...
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people...
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon....
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their...