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    Hey there 👋 Want to read Inspection Copies & make Favourites before you buy them? Get an account now!
     
     
     
     
     
    Suggested Searches
    COVID-19 With Female Protagonist AI Digital Sustainability Blue Ocean Strategy
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    New Case Studies

    Select the right case for your teaching among the latest cases released by INSEAD


    Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

    By  Frederic Godart,  Katia Kachan
    Topic  Strategy
    View Case

    Climeworks: Carbon Dioxide Removal through Direct Air Capture

    By  Jasjit Singh
    Topic  Responsibility
    View Case

    Sir Frank Lowy: The Evolution of Dignified Leadership, its Practice in Favourable Conditions and Under Pressure

    By  Ella Miron-Spektor,  Jill Margo,  Anne-Marie Carrick
    Topic  Leadership & Organisations
    View Case
    View all cases
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    Award-Winning

    Access our growing collection of award-winners and best-sellers in one click and adopt one for your teaching


    Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

    By  W. Chan Kim, Renée Mauborgne, Oh Young Koo
    Topic  Strategy
    View Case

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Laura Heely, Ziv Carmon, Wolfgang Ulaga
    Topic  Marketing
    View Case

    Stanley Robotics (A): "Your Solution is not my Problem"

    By  Michaël Bikard
    Topic  Entrepreneurship
    View Case
    View all cases
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    With Extra Material

    INSEAD has a unique collection of cases with extra free material such as videos, slides, articles and more


    Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

    By  Atalay Atasu, Laura Heely
    Topic  Responsibility
    View Case

    Haier Europe: Bringing RenDanHeyi for All

    By  L. Felipe Monteiro, Anne-Marie Carrick
    Topic  Strategy
    View Case

    The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

    By  David Dubois, Lidia Martin Garcia
    Topic  Marketing
    View Case
    View all cases

    Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

    by W. Chan Kim, Renée Mauborgne, Oh Young Koo

    Winner of the EFMD Case Writing Competition 2022 in the category Bringing Technology to Market!
    The case explores the key milestones of WEBTOON Entertainment and how the company transformed the comic book industry to become the world’s largest storytelling platform.

    Discover the WEBTOON case

    Interview with Wolfgang Ulaga about the Lemonade case

    The case "Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence" by Laura Heely, Ziv Carmon and Wolfgang Ulaga, collected the Marketing category award in The Case Centre’s Awards and Competitions 2023. Wolfgang Ulaga discussed his winning case with Antoinette Mills from The Case Centre.

    Check out the Lemonade case

    Interview with Ziv Carmon about the Lemonade case

    The case "Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence" by Laura Heely, Ziv Carmon, Wolfgang Ulaga, collected the Marketing category award in The Case Centre’s Awards and Competitions 2023. Ziv Carmon discussed his winning case with Antoinette Mills from The Case Centre.

    Check out the Lemonade case
    CASE AUTHOR IN THE SPOTLIGHT - CHENGYI LIN
    Check out the latest cases by Chengyi Lin

    Professor Chengyi Lin is an expert in teaching innovation – be it online, hybrid or experiential learning. Together with Peter Zemsky, Deputy Dean and Dean of Innovation, he has led INSEAD’s digital transformation and has crafted a portfolio of online programmes and organisational capabilities. These programmes have won more than 12 prestigious awards over four consecutive years, establishing INSEAD as a global leader in online executive education since 2014.

    Among the companies for whom INSEAD has developed Customer Online Programmes, Microsoft and Schneider Electric provide the corporate settings for two of Chengyi’s recent cases, co-authored with Benjamin Kessler.

    CELEBRATING WOMEN CASE AUTHORS
    Check our cases with female protagonists

    INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

    As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Hua Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Zoe Kinias, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger! 

    CASE AUTHOR IN THE SPOTLIGHT - MICHAEL BIKARD
    Check out the collection of mini-cases by Michael Bikard

    We are delighted to shine the spotlight on Michaël Bikard, Associate Professor of Strategy at INSEAD. Michael’s research and teaching focus on innovation, creativity, and technological change. To understand the obstacles that hinder the emergence of new ideas, he examines the work of scientists and inventors, in academia and in firms, striving for innovative performance on the frontier of science and technology. Michaël Bikard is one of the INSEAD pioneers of “mini-cases” – short, one-page scenarios designed to spur discussion in the classroom.

    News

    26 Feb 2024

    INSEAD Sets New Record with 101 Awards: 3 Professors honoured by the Case Centre Awards and Competitions 2024

    INSEAD, the business school for the world, announced today that three of its professors have been recognised in the Case Centre Awards and Competitions 2024. This takes the school’s total tally to 101 awards, an historic achievement as INSEAD becomes the first school to surpass 100 awards since the annual competition began in 1991.

    The Case Centre Awards and Competitions celebrate worldwide excellence in case writing and teaching at business schools around the world, and are considered the case method community's annual 'Oscars'.

    The Case Centre, Awards, Chen Guoli, Dubois David, Tepla Lucie

    Read news story

    16 Jan 2024

    INSEAD’s Remarkable Success with 11 Best-selling Cases at The Case Centre in 2023

    Most Popular Cases in 2023

    Last Friday, The Case Centre revealed the list of cases most used at global business schools in 2023. The list is based on unit sales from The Case Centre’s catalogue in the preceding calendar year and highlights the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD faculty have an impressive 11 cases on the list. This includes two new entries:

    Best-sellers, The Case Centre

    Read news story

    11 Dec 2023

    INSEAD ranked in Top 3 for research Impact by The Case Centre

    INSEAD has been recognized for its commitment to rigorous and relevant research that has a real impact on management by finishing third in The Case Centre Impact Index 2023. Launched as part of The Case Centre’s 50th anniversary year, the new index celebrates the global reach and impact of an organisation’s case writing.

    The Case Centre

    Read news story

    16 Oct 2023

    Six INSEAD Professors feature in The Case Centre's Top 50 Best-Selling Case Authors of 2022-2023

    Six INSEAD faculty have achieved recognition in The Case Centre's prestigious ranking of the top 50 best-selling case authors for the academic year 2022/2023, published today. The ranking is based on the volume of sales from the preceding academic year, showcasing the enduring impact and strength of INSEAD faculty case work.

    The Case Centre, Mauborgne, Kim, Ulaga, Chandon, Petriglieri, Chen Guoli

    Read news story

    12 Jun 2023

    14 INSEAD case studies recognised as The Case Centre best-sellers worldwide over past 50 years

    INSEAD’s outstanding research prominently represented with six cases ranked in the top 10, more than any other school!

    The Case Centre, Chandon, Best-sellers, Kim, Mauborgne, Pinson, Larreche, Angelmar, Bensaou, Van der Heyden, Galunic, Kets de Vries

    Read news story

    20 Apr 2023

    INSEAD wins in the 2022 EFMD Case Writing Competition

    INSEAD, the business school for the world, today announced that Professors Chan Kim and Renée Mauborgne, the #1 global bestselling authors of Blue Ocean Strategy, have received a new award in the 2022 EFMD Case Writing Co

    Blue Ocean, Kim, Mauborgne, Awards, EFMD

    Read news story

    27 Feb 2023

    INSEAD wins Marketing category award for a record 10 times in The Case Centre Awards and Competitions

    This week, INSEAD is celebrating a new award in The Case Centre’s Awards and Competitions 2023.

    The Case Centre, Ulaga, Carmon, Heely, Awards

    Read news story

    13 Jan 2023

    15 INSEAD Best-selling Cases at The Case Centre 2022

    Most Popular Cases in 2022

    The Case Centre has revealed the list of cases that were used the most at business schools around the world in 2022. The list is based on unit sales from The Case Centre’s catalogue during the preceding calendar year and identifies the top 15 best-selling cases in each of the 10 major subject areas. This year, INSEAD’s presence continues to grow with 15 cases by INSEAD faculty, including five new entries, featured on the list.

    The Case Centre, Best-sellers

    Read news story

    17 Oct 2022

    INSEAD faculty among the Case Centre’s top 50 best-selling authors 2021-2022

    The Case Centre has released their annual list of the top 50 best-selling case authors for the 2021/2022 academic year. For the second consecutive year, seven INSEAD professors are listed in the Case Centre’s ranking, maintaining the same level of excellence we achieved in 2021. This ranking is based on volume of sales from the preceding academic year, highlighting the enduring strength of their case work.

    The Case Centre, Best-sellers, Kim, Mauborgne, Niessing, Ulaga, Dubois, Petriglieri, Chandon

    Read news story

    28 Feb 2022

    INSEAD professors recognised in The Case Centre’s Awards and Competitions 2022

    INSEAD, the business school for the world, is proud to announce that two INSEAD faculty members have been recognised in the Case Centre’s Awards and Competitions 2022.

    The Case Centre’s Awards and Competitions celebrate worldwide excellence in case writing and teaching at schools of business, management and government worldwide and are now considered the case method community's annual 'Oscars'.

    The Case Centre, Niessing, Smith, Carrick, McCormick, Awards

    Read news story

    Recommended Cases

    A New Chair at NLInvest (A): Cultural Change at the Board?

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    The new chair of the board of NLInvest, a government agency that promotes inward investment to the Netherlands, faces challenges that are both expected and unexpected. The agency’s domineering CEO treats the board purely as his ‘advisors’ and many directors who admire his strong performance record and international reputation seem to accept this.
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      Procter & Gamble PuR Purifier of WaterTM (A): Developing the Product and Taking it to Market

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      P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A).
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