Online Behavior
2,515 followers -
Marketing Measurement & Optimization
Marketing Measurement & Optimization
2,515 followers
Online Behavior's posts
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NEW on Data Studio: Reporting Search Stats
This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
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Enter Google Optimize... http://onbe.co/2jYBoJG
Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. The true progress here is how Google Optimize pairs with Google Analytics, and how easily we can tie our experiments to KPIs in Google Analytics. [Contributed by +LunaMetrics]
Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. The true progress here is how Google Optimize pairs with Google Analytics, and how easily we can tie our experiments to KPIs in Google Analytics. [Contributed by +LunaMetrics]
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Learn how to find SEO opportunities the lazy way!
http://onbe.co/2jJHtqN
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities. Learn more at http://onbe.co/2jJHtqN
http://onbe.co/2jJHtqN
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities. Learn more at http://onbe.co/2jJHtqN
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Visualizing super heroes!
Patterns in the cinematic universes of the comics we all love
http://onbe.co/2dVPRSs
I have been working on the analysis for a while, as a comic book fan it is really great to be able to see how the two comic giants are performing in their cinematic war... POW!
Read more at http://onbe.co/2dVPRSs
http://onbe.co/2dVPRSs
I have been working on the analysis for a while, as a comic book fan it is really great to be able to see how the two comic giants are performing in their cinematic war... POW!
Read more at http://onbe.co/2dVPRSs
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Use Statistics for Illumination Not for Support
Statistics is a powerful tool in the hands of those who know how to handle it, it can surface important insights in the data and direct businesses, scientists, politicians, etc. However, data should be used to direct people and help them make the best possible decisions, not as a way to justify a decision that was already made.
More cartoons at http://online-behavior.com/cartoons
Statistics is a powerful tool in the hands of those who know how to handle it, it can surface important insights in the data and direct businesses, scientists, politicians, etc. However, data should be used to direct people and help them make the best possible decisions, not as a way to justify a decision that was already made.
More cartoons at http://online-behavior.com/cartoons
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Creative tricks to use on Google Analytics
Many features of Google Analytics have a range of applications outside of their initial intended purposes. You might be aware of what most of these features are for, but here is a showcase of some other ways to use them.
Many features of Google Analytics have a range of applications outside of their initial intended purposes. You might be aware of what most of these features are for, but here is a showcase of some other ways to use them.
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Learn more about the about the industry challenges and opportunities in this video. Lots of insights!
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Fancy doing some Map visualizations?
Visualizing Google Analytics GEO Data
I really like the way Google Fusion Tables handle GEO data, they allow you to do some pretty cool maps. And when you bring your GA data into it you have the best of both worlds :-)
Specifically, the capability to customize cards that pop up when you click on a data point (country) is pretty awesome, it really enriches maps and empowers the analysts. Take a look!
I really like the way Google Fusion Tables handle GEO data, they allow you to do some pretty cool maps. And when you bring your GA data into it you have the best of both worlds :-)
Specifically, the capability to customize cards that pop up when you click on a data point (country) is pretty awesome, it really enriches maps and empowers the analysts. Take a look!
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Ever wondered what is Direct traffic on Google Analytics?
Wonder no more! Learn more about the reasons you see Direct traffic in your reports, whether this is OK or not, and how to fix any issues you might have related to that.
Wonder no more! Learn more about the reasons you see Direct traffic in your reports, whether this is OK or not, and how to fix any issues you might have related to that.
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Understanding Google Analytics Goals & Funnels
In this article, +Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.
In this article, +Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.
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