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brandchannel
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always branding. always on.
always branding. always on.

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“Our strategy is about community,” says Banikarim of +Hyatt's new global marketing platform being launched during the Academy Awards


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For second annual +Nespresso x +Tribeca Film Festival contest, content creators can share their perspective on the theme: “You have the power to ...”—with the winner going to Cannes


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With four ads planned for Sunday's Academy Awards, +Cadillac's “Carry” spot promotes national unity for the US as “a celebration of how the world can move forward,” says Lee


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"Haribo brings out the childlike enthusiasm in us all,” says Danoff of ad showing adults in a formal boardroom setting talking in children's voices


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The three 60-second films will air on Sunday featuring items on a +Walmart receipt: bananas, paper towels, batteries, scooter, wrapping paper & baby monitor


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Looking to disrupt digital out of home, +Lightvert Ltd.'s ECHO uses reflective material and scanners to project images as tall as 656 feet toward individuals


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With +Google technology, fans scan an #Oreo with a smartphone and launch it into space—then watch it safely return to Earth and get dunked in a glass of milk


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+Ford Motor Company EcoSport lightweight cargo shelf—made of hexagon-shaped cells from 100% recycled paper—can adjust to four positions and hold up to 700 pounds


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To coincide with Sunday’s Grammys tribute to Prince, classic songs such as “Purple Rain,” “1999” and “Raspberry Beret” are now available on +Spotify


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Following the successful launch of its $400 Supersonic hairdryer last year, +Dyson UK has filed a patent for a new quick-drying, heated hairbrush

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