Optimize your site for search engines by taking advantage of our SEO tools.
This feature is available to all users with a Jetpack Premium or Professional Plan.
Custom Title Formats
To help improve your search page ranking, you can customize how your content titles appear for your site. You can reorder items such as ‘Site Name’ and ‘Tagline’, and also add custom separators between the items.

Front Page Meta Description
Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to determine the site’s relevance for specific searches. This meta description setting applies to your site’s front page only.

They have limited space on search result pages — about 160 characters (although search engines may display more based on the search query). You can use this tool from Portent to calculate and preview your description.

Custom Post/Page Meta Description
Typically, search engines will pick up on the post content and use that as the description that is displayed in the search results. With SEO Tools you can customize the meta description to be something different to both catch the eye of the reader and potentially increase the search page ranking of the post.

To customize the description, expand the SEO Description drop-down in the post editor sidebar and then enter the custom description you would like to use. Upon saving the post, you should see the description update on most search engines within a few hours.
Search and Social Previews
Before you publish your new post or page, you can use the SEO preview tool to see how it will look on search engines and social media.

The previews will use the custom description you set in the SEO Description box so you can see how it will look on the WordPress.com Reader, Google, Facebook, and Twitter. To view the SEO Preview, click Preview under the SEO Description box.
Have questions? Feel free to contact us for more personalized assistance.
Privacy Information
This feature is deactivated by default, and activating/unlocking it requires an upgrade to either the Premium or Professional plan. It can be deactivated any time by clicking on the Configure your SEO settings link in the Search engine optimization section from Jetpack — Settings — Traffic in your dashboard. Once you’ve arrived on WordPress.com, toggle the Enable SEO Tools to optimize your site for search engines setting in the Search engine optimization section.
| Data Used | |
|---|---|
|
Site Owners / Users For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code. |
Site Visitors None. |
| Activity Tracked | |
|
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified. |
Site Visitors None. |
| Data Synced (Read More) | |
|
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured. |
Site Visitors None. |