Although GDPR has been in place for a few years now, you might still be struggling to understand what it is and how it works. Unfortunately, it’s not something that you can simply skim over. An oversight in how your website handles user data can land you in legal hot water. 

If you monitor your site’s traffic and user behavior, you’ll be pleased to learn that there are several GDPR-compliant analytics tools that you can use. Of course, you’ll still want to read up on data privacy laws, so you can choose a solution that helps you cover all the bases.

In this guide, we’ll take a closer look at GDPR and how it affects data collection and processing. We’ll also cover the requirements for analytics tools, and look at some solutions for both WordPress and non-WordPress websites. Finally, we’ll show you how to implement one of these tools on your site, and answer some frequently asked questions. So, let’s dive right in!

Establishing a website is one of the first things every new business does. It’s become as essential as a name. However, it’s not enough to just build it and be done. Successful companies need to understand what’s happening on their sites in real time. Who’s visiting? What are they browsing? Which pages are engaging, and which ones lead people to make a purchase?

Having access to simple web analytics makes all the difference. Thankfully, many tools are available to help businesses of all sizes get a better handle on what’s happening on their websites. 

Let’s explore some key benefits of simple web analytics, along with top platforms that deliver analytics features.