We launched the Facebook Platform in 2007 as a way of building a more personalized and connected online experience for people. Since that time, we’ve continued to evolve the platform to meet the needs and expectations of people, businesses, and developers, along with the demands of our core commitments to privacy and security. In 2014, we…
Click-to-Messenger ads are the best way to get people to start chatting with your Messenger bot. These ads allow you to directly start a thread with your Facebook Page when the ad is clicked.
Step 1: Create a campaign with the messages objective.
There are other objectives that are also supported, such as …
What's more important than knowing your customer? Facebook IQ offers powerful consumer and advertising insights based on 2 billion people. Facebook IQ is our robust insights offering of studies, tools and resources designed to inform, inspire and unlock new business opportunities — all in one simple destination.
Last year, we enabled the ability to reach a broad audience using dynamic ads for travel to help advertisers promote relevant inventory to people interested in traveling to specific destinations, even if they had not visited the advertiser site or app.
Today, we're introducing trip consideration to help travel advertisers reach people who've…
The Facebook Marketing Partners program recognizes how difficult it can be for advertisers to find the most valuable marketing solution provider for their Facebook advertising needs. To ease this challenge, we've created the Solutions Explorer Directory, an interactive directory of badged partners and marketing solution providers that lets…
Messenger ads are ads that appear on the home tab in Messenger. When people tap an ad that appears in their Messenger home tab, they're sent to the destination chosen during the ads creation. This destination can be your website, an app, or a Messenger conversation.
Messenger ads are available for the Traffic, Conversions, App Install, Reach,…
Great case studies inspire and motivate us. Mizzue, the Asia-based women’s fashion label used the Dynamic Ads API to scale the creation and management of its Facebook ad campaigns, running ads more efficiently and achieving a 3X increase in return on ad spend.
With a large catalog of products, Mizzue wanted to build…
As of February 7, 2018, we've removed “Interested in” targeting, which applies to all advertisers who use or have used 'Interested in Men', 'Interested in Women', 'Interested in Men and Women', or 'Interested in Unspecified' for targeting options.
For new ad campaigns, we recommend that advertisers use 'Relationship Status' Interests for…
