How Do User Experience and SEO Work Together?
UX and SEO are the perfect team. Here’s how to make sure they mesh. We write a lot about both user experience and SEO (Search Engine Optimization) on this site, and if you know anything about them, you’re probably aware that they are closely related. SEO is all about creating a website that Google will… read more
SEO Update: Google Meta Description Length
Google meta descriptions went longer. Then they went shorter again. It seems like only a few months ago we were writing about Google’s new, longer meta descriptions, and what they might mean for SEO. Scratch that: it was only a few months ago, and now they’re short again. Not surprisingly, this has more than a… read more
Why Businesses Should Research Themselves
You’ve researched your competitors. But have you spared a thought for self-reflection? We’ve been talking recently about how critical competitor research is for businesses to provide the best customer service. But no market research project is complete without taking a look inward, at your own company, and how well it lives up to its own… read more
When (and Why) Competitor Research Matters
Your competitors are learning from you. Here’s what you can learn from them. We’ve all been there: we get caught up in our own heads, convince ourselves of the excellence of our great idea, and are on the verge of moving ahead when we decide to give that notion a quick Google search. You know—just… read more
How to Improve Your Customer Loyalty Metrics
Wondering what customer loyalty metrics to track? Here’s what to look for. Many businesses focus most of their energy on acquiring new customers rather than retaining the ones they have. But the statistics show that customers who have already made a purchase in your store are more likely to purchase again, make larger purchases, and… read more
5 Ways to Increase Your Returning Visitor Rate
New traffic is exciting, but returning customers are the bread and butter of your business. Many businesses focus most of their marketing energy on drawing in new visitors. They trust that, once their visitors get a taste of their site, they’ll be happy to keep coming back for more. And, in many cases, that’s perfectly… read more
3 Ways to Up Your B2B Marketing Game
Digital marketing is an ever-changing landscape. This isn’t just true for consumer marketing, it also holds true for B2B marketing. B2B marketing can often be more difficult in terms of creating unique strategies because of the limitations that you’re presented with. Often your sales cycles are longer. The products or services you offer can be… read more
Why Marketing to Existing Customers Is Good Strategy
Don’t take your existing clients for granted. If you were to do a poll of all the marketing content on the Internet, you’d probably find that the vast majority focuses on acquiring new leads. There’s no surprise here. In our own discussions with our clients, we spend a lot of time talking about the buyer’s… read more
Ways to Use Breadcrumb Navigation to Improve UX
Breadcrumb navigation helps your users move around your site without getting lost. Ever noticed those discrete link paths on the top of a website as you browse its contents? More importantly: have you ever used them to navigate? You’ve probably done both without realizing it, and there’s nothing wrong with that. After all, the point… read more
What Is the Google Recommended Page Load Time in 2018?
How far can you compromise your load time for an intricate site design? It’s 2018, and I’m still seeing progress bars on websites. Now, I’m not usually a fan of using the year as evidence that there’s something wrong with the world, but this is one of those exceptions: mobile Internet use surpassed desktop in… read more