Jan 21, 2016
Category: News
[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend
by
Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...
Jul 5, 2016
Category: Product
The Product RollUp: Dynamic Recommendations, Integrations and Performance Upgrades
by
This month alone, we’ve released a number of updates to the core performance engine that drives our products and new features that allow AdRoll users to run more efficient and flexible campaigns. Here's what’s changed and what those changes means for you.
Jun 29, 2016
Category: Best Practices
[eBook] 13 Customers Share How They’ve Created Ads That Win
by
We’re constantly working to create best-in-breed software to meet the digital marketing needs of our diverse, continuously growing customer base. Whether your brand is new to AdRoll or takes advantage of our full-funnel solutions, we love watching customers use AdRoll to grow their company. With...
Jun 28, 2016
Category: Best Practices
Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic
by
We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...
Jun 27, 2016
Category: Best Practices
How Ad Size Influences the Performance and Reach of Your Campaign
by
The ad sizes you use have a profound impact on how far your message goes, and how well it convinces your audience to act. We dug into our database of over 25,000 advertisers to find out exactly how.
Jun 23, 2016
Category: Product
BidIQ Mozart: Intelligence to Bring You Better Performance, Control, and Mobile Reach
by
The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’...
Jun 22, 2016
Category: News
Is Marketing Attribution Making a Difference for Your Organisation?
by
In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...
Jun 20, 2016
Category: Product
Get Personal: Move Beyond “Spray and Pray” Marketing Emails
by
Spending a lot of time crafting emails that speak to all of your customers? Creating content is hard, so let us take one thing off your plate. SendRoll brings the power of retargeting to the inbox, and with SendRoll Product Recommendations, you can launch a...
Jun 16, 2016
Category: Product
AdRoll + HubSpot: Making the Age of Mad-Tech a Reality
by
A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too. We’re making it easier to connect the dots...
Jun 14, 2016
Category: Product
Bring the Art & Science of Display to Email
by
Since launching our programmatic email product SendRoll in March, we’ve grown from 700 customers to more than 4,500.
Jun 7, 2016
Category: Best Practices
Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World
by
How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?
Jun 6, 2016
Category: Australia
Life at AdRoll: A Day in the Life of an SDR
by
Chase is a member of AdRoll’s outstanding SDR team based in Sydney. We caught up with Chase to find out how he does it all...
Jun 6, 2016
Category: News
AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards
by
AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...
Connect with AdRoll