270 Strategies
| 270 Strategies | |
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| Basic facts | |
| Location: | Washington, D.C. |
| Type: | Digital Media Firm |
| Affiliation: | Democratic |
| Founder(s): | Jeremy Bird and Mitch Stewart |
| Year founded: | 2013 |
| Employees: | 52 |
| Website: | Official website |
Background
270 Strategies was founded in 2013 by Jeremy Bird and Mitch Stewart, both veterans of President Barack Obama's 2008 and 2012 presidential campaigns. In 2008, Bird was a field organizer in South Carolina; Stewart held the same position in Iowa. In 2012, Stewart was the Obama campaign's battleground states director, and Bird worked as the national field director.[3] According to the firm's website, 270 began as an extension of the two's experiences with the Obama campaign: "We were honored to serve President Obama and wanted to keep doing big things to change the world."[4]
One of the guiding principles of 270 Strategies is that "grassroots organizing can transform communities."[4] In Israel's 2015 elections, 270 strategized for Victory 15, a group opposing Prime Minister Benjamin Netanyahu. The Jerusalem Post noted that the firm "operates in elections on the principle of grassroots community organization, dividing the countries into local zones and working them incessantly and efficiently."[5] 270's focus on individuals and grassroots organization extends to its digital operations. In the 2016 campaign cycle, the firm approached online fundraising through personal emails, according to 270's vice president Martha Patzer: "As people receive more and more media and messages, we're trying to create more personalized experiences for ourselves. How many times a day do you use the subject line 'Hey' or 'Quick Question'? We wanted it to feel approachable, casual, inclusive, really authentic."[6]
In addition to work in Israel's 2015 election, 270 Strategies has advised electoral and issue campaigns across the country. They were the digital strategy team for Ready for Hillary, a super PAC that encouraged Hillary Clinton to seek the Democratic nomination for president in 2016.[7] Ready for Hillary changed its name to Ready PAC when Clinton announced her candidacy and slowly began to "wind down as the Clinton campaign builds up."[8]
According to its website, 270 Strategies also worked with:
- Planned Parenthood to "educate eligible, uninsured women about what the Affordable Care Act means for them — and how to get covered."[9]
- Cory Booker's U.S. Senate campaign, where they "worked with field leadership to establish systems of accountability, design their staff and volunteer training programs, and execute a first-rate organizing program that would register, persuade, and turn out enough voters to carry Mayor Booker to victory."[10]
- Farmigo, a locally sourced food distribution group, for which 270 "trained and coached staff on community organizing strategies and tactics, and helped them set goals and create reporting systems."[11]
- ResponsibleOhio, a group supporting a marijuana legalization initiative in Ohio in 2015.[12]
Notable past and present members
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Mark Beatty: Beatty is a founding partner of 270 Strategies. He worked on Barack Obama's (D) 2012 re-election campaign as the deputy battleground states director and was responsible for assessing both of Obama's presidential campaigns to "evaluate best practices and lessons learned and capture the most effective strategies for future grassroots efforts."[3] |
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Jeremy Bird: Bird is a founding partner of 270 Strategies. He worked as a field organizer in South Carolina for Obama's 2008 presidential campaign and was national field director for Obama's 2012 re-election campaign.[3] Bird is credited with creating the "neighborhood team organizing model—an approach which transformed organizing in presidential politics by merging people-focused community organizing with empower and inclusive digital technology and cutting edge analytics."[13] |
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Betsy Hoover: Hoover is a founding partner of 270 Strategies. She worked on Obama's 2012 re-election campaign as the director of digital organizing. She directs the digital strategy for 270 and focuses on "women's economic and health issues, technology for engagement, voter empowerment, and electoral campaigns."[3] |
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Michelle Kleppe: Kleppe is a former partner of 270 Strategies. She worked with the coordinated campaign of the Democratic Party in Virginia in 2013 and as a field organizer in Wisconsin, first for Obama's 2008 campaign and then for Organizing for America, a grassroots organizing offshoot of Obama's first campaign.[14] She is the Iowa field director for Hillary Clinton's 2016 presidential campaign.[15] |
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Marlon Marshall: Marshall is a former partner of 270 Strategies. He was the Missouri state director for Obama in 2008 and a national field director for Obama's re-election campaign in 2012.[16][17] Marshall has worked in the White House as deputy director for the Office of Public Engagement. He is director of state campaigns and political engagement for Hillary Clinton's 2016 presidential campaign.[18] |
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Mitch Stewart: Stewart is a founding partner of 270 Strategies. He worked as a field organizer in Iowa for Obama's 2008 presidential campaign and was battleground states director for Obama's 2012 re-election campaign. Between Obama's campaigns, Stewart was the executive director of Organizing for America, a community organizing project that later became Organizing for Action.[3] |
Recent news
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270 Strategies - Google News Feed
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See also
External links
- 270 Strategies Official Website
- 270 Strategies on Facebook
- 270 Strategies on Twitter
- Ready for Hillary
Footnotes
- ↑ Washington Post, "The eternal and irresistible appeal of Obama campaign experience," July 24, 2014
- ↑ 270 Strategies, "What We Do," accessed July 15, 2015
- ↑ 3.0 3.1 3.2 3.3 3.4 270 Strategies, "Our Team," accessed July 15, 2015
- ↑ 4.0 4.1 270 Strategies, "Who We Are," accessed July 15, 2015
- ↑ The Jerusalem Post, "Obama's shocking interference into Israel's election process," February 3, 2015
- ↑ CNN, "Campaigns choose email over fancy technology," July 9, 2015
- ↑ 270 Strategies, "Ready for Hillary Case Study," accessed July 15, 2015
- ↑ MSNBC, "Ready for Hillary no Longer 'Ready for Hillary,'" April 12, 2015
- ↑ 270 Strategies, "Planned Parenthood Case Study," accessed July 15, 2015
- ↑ 270 Strategies, "Cory Booker Case Study," accessed July 15, 2015
- ↑ 270 Strategies, "Farmigo Case Study," accessed July 15, 2015
- ↑ Columbus Dispatch, "Backers of marijuana issue in Ohio are organized, well-funded," June 25, 2015
- ↑ Battleground Texas, "Meet Our Team: Jeremy Bird," accessed July 15, 2015
- ↑ LinkedIn, "Michelle Kleppe," accessed July 16, 2015
- ↑ The Des Moines Register, "In early states like Iowa, Clinton plans to run hard," March 16, 2015
- ↑ Democratic Gain, "Interview with Marlon Marshall," May 26, 2009
- ↑ Washington Post, "Marlon Marshall, key White House aide, steps down Friday," January 2, 2015
- ↑ The Des Moines Register, "Iowa visit by two Clinton strategists sends message, Democrats say," March 30, 2015
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