Analytics Blog: May 2011

What’s new about Analytics Intelligence?

May 25, 2011

With this flexible table overview, users can perform full-text search, event sort, as well as drilling into details of each event. For example, clicking on the “Details” for row 2 above,

In this detail view, users can explore the event further, add an annotation, or drill in by clicking on Go to Report, which allows users to jump to a full report related to the dimension of interest.

Additional improvements include the ability to create and edit custom alerts without leaving the Intelligence reports:

We’ve also made significant improvements to the quality of automatic alerts by filtering similar alerts and more comprehensive measurements of importance.

As we continue to improve the Intelligence reports, we hope to surface more actionable insights to you. If you have suggestions for our effort here, we greatly appreciate your comments.

Posted by Phil Mui, Google Analytics Team

Shoes of Prey - Using Custom Reports to identify influential pages

May 24, 2011

Shoes of PreyMichael FoxGoogle Analytics custom reports to identify content that influences salesConversion Room Asia-Pacific blogPosted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia

New Google Analytics - Overview Reports Overview

May 11, 2011

The Graph

Switch a graph between Line Chart and Motion Chart

Graph different metrics: Select from the dropdown or the scorecard

Metrics dropdown

Metrics Scorecard

Compare two metrics: Graph an additional metric for comparison

Graph By: Change graph from between Monthly, Weekly, Daily, and even Hourly for some reports

Reports

Intelligence OverviewGoogle Analytics Intelligence

send us feedback on the new Google AnalyticsPosted by Trevor Claiborne, Google Analytics Team

Issue affecting Analytics data for April resolved

May 9, 2011

Google Analytics Status DashboardUpdate 5/18/11 1:40 PM PSTUpdate 5/13/11 3:45 PM PSTUpdate 5/11/11 10:30 AM PSTPosted by Trevor Claiborne, Google Analytics Team

New Ecommerce tracking and validation in the Analytics SDK for Android

May 5, 2011

Ecommerce tracking functionality to the Google Analytics SDK for AndroidEcommerce TrackingGoogle Analytics SDK for Android developer docsDebug and Validationtracker.setDebug(true);adb logcat commandtracker.setDryRun(true);See Us At Google IOGoogle IOOptimizing Android Apps With Google Analytics

Measure Page Load Time with Site Speed Analytics Report

May 4, 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week we’re sharing a new feature, the Site Speed report.
At Google, we are passionate about speed and making the web faster, and we are glad to see that many website owners share the same idea. A faster web is better for both users and businesses. A slow loading landing page not only impacts your conversion rate, but can also impact AdWords Landing Page Quality and ranking in Google search.
To improve the performance of your pages, you first need to measure and diagnose the speed of a page, which can be a difficult task. Furthermore, even with page speed measurements, it’s critical to look at page speed in context of other web analytics data.
Therefore, we are thrilled to announce the availability of the Site Speed report in the new Google Analytics platform. With the Site Speed report you can measure the page load time across your site.
Uses for the Site Speed Report

Content: Which landing pages are slowest?
Traffic sources: Which campaigns correspond to faster page loads overall?
Visitor: How does page load time vary across geographies?
Technology: Does your site load faster or slower for different browsers?

One effective use of the Site Speed report is to measure speed for your most critical pages. For example, you might learn that the target audience of your site is located in a geographic region that experiences slower page speed. Or, you might learn that certain pages on your site run slower in some browsers. In addition to the Site Speed report, we’ve created a custom report that you can use to help answer these questions: view the Site Speed custom report.

Setting up the Site Speed ReportBy default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it. To start measuring site speed, you need to make a small change to your Analytics tracking code. We have detailed instructions in the Site Speed article in the Analytics Help Center. Once you’ve updated your tracking code, a small sample of pageviews will be used to calculate the page load time.
We’re excited to bring this important metric into Google Analytics as part of the new Google Analytics platform. Please continue to send us feedback on Site Speed and the rest of the new Google Analytics.
By Zhiheng Wang, Phil Mui on behalf of the Google Analytics team and the Make the Web Faster team. Posted by Trevor Claiborne, Google Analytics Team