Marketing technology…
- enables the customer experience revolution by changing that way marketers identify, engage and support customers.
- is at the heart of successful digital transformation, linking previously siloed disciplines: product, marketing, sales and customer service.
- innovations are outpacing organizations’ ability to successfully adopt new ways of doing things.
Technology changes exponentially, organizations change logarithmically.
Only MarTech conference delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.
Attending MarTech will help you:
- Craft remarkable customer experiences
- Acquire and implement effective marketing technology stacks
- Rethink strategy enabled by marketing technology innovations
- Adapt your organization to fast-paced, collaborative marketing
- Manage cross-functional teams with agile and lean practices
- Nurture multi-disciplinary talent
- Redefine marketing’s role in the context of enterprise-wide digital transformation


The MarTech conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.







