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How “No-Brainer” Pricing Ruins Your Business (And What to Do Instead)
Much of the marketing advice out there encourages you to set prices that are a “no brainer.” That is, a price that is so low, compared to the value you are offering, it would be silly for customers not to buy from you. Sounds like a smart strategy, doesn’t it? But if...
4 Decision Making Strategies That Will Give You Instant Peace of Mind
Editor's note: this is a guest post from Stephen Roe It’s maddening, isn’t it? When friends or family have a big decision in front of them, they nearly always come to you for advice. You’re clear-headed, objective, and decisive. The way forward always seems so clear....
Want to Get Promoted? Stop Working So Hard
There’s a persistent belief that if you want to get promoted, you need to do more. That often means you work longer hours, take on more projects/clients than your peers, answer email on the weekends, volunteer to lead additional committees and teams, and even pitch in...
$174K in 6 Months: How One Mental Shift Made Me More Money Than Marketing Ever Did
When I first started my business as a coach, I was incredibly optimistic. After 16 years of service in the military, I was finally free to do things my way. No boss, no bureaucratic red tape to navigate. The only thing between me and serving my customers would be me....
Why I Decided to Teach My 8-Year-Old Daughter How to Curse
Like any good parents, my husband and I spent our child’s early years carefully watching what we said in her presence. We created kid-friendly playlists so we didn’t accidentally broadcast explicit lyrics. I taught myself to blurt words like “Fudge!” whenever I...
5 Strategies to Land Your Dream Job (Even If You Don’t Feel Qualified)
You’ve tried everything you can think of to make your job more appealing. You spearheaded a new project, negotiated a flexible work schedule, and pinned inspirational posters around your desk. But everyday you still ache to be doing something else, and you just can’t...
7 Unexpected Reasons You’re Not Living Up to Your Potential
It’s frustrating, isn’t it? When you were a kid, you knew you’d do something amazing one day. Maybe nothing so grandiose as curing cancer (although you didn’t rule it out). But you’d be respected and known throughout your field. You’d look with satisfaction and...
8 Questions to Ask Yourself If You Have Trouble Achieving Your Goals
Lots of people set goals. Very few people actually achieve them. Why is that? What separates the quitters from the achievers? It’s probably not what you think. Many people think the difference comes down to willpower or sheer persistence. Those are important...
Mental Tricks to Stop Feeling Overwhelmed
I was reading a list of goals from a client and nearly laughed out loud. I work with a lot of overachievers, but I thought this was perhaps the most ridiculously overambitious list yet. But I didn’t want to say that directly. I wanted him to figure that out for...
The Hope Effect: Giving Orphans (And Yourself) a Brighter Future
Everyone deserves a chance. A chance at health and happiness, love and community. A chance at deeply meaningful work that you can be proud of. A chance to start over, at any age or circumstance, and pursue your curiosity and passion wherever they may take you. These...