Practical lifetime value calculations for five popular monetization models

Learn more: https://goo.gl/Y9Pq1N

Ignacio Monereo continues to explore app insights through predictive analytics with a practical look at how lifetime value (LTV) can be applied to five popular app monetization strategies, while also offering optimization techniques and best practices for each business model based on conversations with different developers.

Understanding your player audience

Read more: https://goo.gl/BwUaFb

While the amazing growth of mobile games is an amazing opportunity for developers, it also can be challenging to build games that excite and engage such a diverse audience.

To help developers understand differences and similarities in the needs and behaviors of mobile game players across the world, we decided to share our findings from an internal research.

Introducing the new Android Excellence program on Google Play

Get started: https://goo.gl/ZHwWMe

Join us in congratulating our first Android Excellence apps and games on Google Play. These collections recognize apps and games optimized to perform great on Android and will be updated on a quarterly basis.

Introducing predictive analytics and the calculation of customer lifetime value

Learn more: https://goo.gl/7QILFQ

If you would like to predict how your app will perform, unfortunately there’s no magic crystal ball to reveal its future performance... However, there are techniques to help you gain useful insights and these can help you create an effective acquisition strategy. In the the first of this two part series, discover lifetime analysis through an introduction to predictive analysis and suggestions how to calculate lifetime value.

Google Play’s policy on incentivized actions

Get started: https://goo.gl/eefPoH

Ensuring Google Play remains trusted and secure is one of our top priorities. We recently announced we are taking action against incentivized ratings, reviews and installs. In order to underscore these announcements and provide more clarity, we have now updated our developer policies and given more detail on the definitions.

Memrise uses Google design sprints to prototype a new product feature

Get started: https://goo.gl/9kVS3y

Learn more about the Google design sprint and how you can use it to engage cross functional teams to speed up development time and user validation for your new product features. Watch the highlights of the three day Google design sprint the team from Memrise ran in London to come up with a prototype for their hands free language learning experience.

Meet 5 Android developers working to improve lives around the world

See the winner & finalists: https://goo.gl/BzBIwF

From a fitness tracking app that earns money for charity to a sign language interpreter, here are 5 developers Google Play Awards who have gone above and beyond in improving lives around the world. Are you working on social impact app or game? Get in touch: https://goo.gl/ZXXGx5.


Translate your app or store listing using our app translation service - now available from inside the Play Console

Get started: https://goo.gl/jXDH29

Google Play offers an app translation service that makes it quick and easy to get high quality human translations of your app. As part of our update of the Google Play Console, we’ve fully integrated this tool making it even easier to order and use your translations..

Just launched: The Playbook for Developers app [Beta]

// Get started: g.co/playbookbeta //
Join the beta test of a new version of the new Playbook app for developers. The Playbook helps you stay up to date with news and gives you tips on how to grow a successful business on Google Play, from Google experts and curated from across the web. //

The beta is recommended for English language users. Additional translated content will be added before coming out of beta. g.co/playbookbeta #io17