Out-of-home gaming references popular culture for mass appeal
CONSUMER INSIGHT - Implications - Popular film genres and video game characters are being adapted for arcade enjoyment to appeal to the modern, experience-driven fan. Even more importantly, these iconic adaptations point to the next generation of families, in which gaming has played an integral role in growing up for both parents and children. This progression relates to the close relationships between millennial parents and their kids, as well as the increased level of familial bonding. [More]
