New and improved Sterling Holiday Resorts has refurbished old resorts from scratch and added more rooms. Seen here is the Varca, Goa, property.
How Hamdard wants to keep its cool
Meenakshi Verma Ambwani
This summer is crucial for Hamdard Laboratories as the herbal and natural products maker is betting ... »Group M acquiring majority stake in MediaCom India
WPP’s GroupM, the major global media investment group, today announced it is acquiring a majority s... »
Catalyst
Yatra logo gets a makeover
Online travel portal Yatra has revealed its new brand identity and logo. The red in the logo stands... »
Catalyst
Karan Kumar to head brand, marketing at Fabindia
Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management commit... »
Karan Kumar to head brand, marketing at Fabindia
Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiative... »
Yatra logo gets a makeover
Online travel portal Yatra has revealed its new brand identity and logo. The red in the logo stands for exuberance. It is also a symbol of physical movement which goes very well with the overall conc... »
Insider or Outsider — Who makes a better CEO?
Games people play
Abhishek Mahapatra to head CSR, communications at Nissan
Nissan Motor India has announced the appointment of Abhishek Mahapatra as Head of Communications & CSR, effective immediately. Mahapatra will lead all of Nissan’s communications in India, includi... »
ADVERB
The year of video
The invisible proposition
The one ‘untrend’ to trump all trends in 2017
Virender Jeet
It’s that time of the year. And, it’s that kind of start for an article that deals with year-end predictions for the upcoming year. As the new year bells ring, enterprises will sift through the upcom... »Rise in spends will endure
Ad expenditure growth for India in 2017 stands at ₹54,344 crore, up by 11.2 per cent over 2016. India is among the top ten contributors to ad spend growth, along with others such as the US, China, Ind... »
The world is a big nudist colony now
Britannia’s battle for market share
4G, Sirji
The vaporising marketer?
Does it ad up?
Fewer, Bigger, Bolder
adverb
The Baker's Dozen Biz Quizz 16
ADVERB
Five ways to protect your brand on social media
Talent hotspots
In this hi-tech era, how do countries fare in terms of growing, attracting and retaining talent? Business School INSEAD and Adecco Group and Human Capital Leadership Institute of Singapore annually b... »
Prashanth Challapalli is Chief Integration Officer, Leo Burnett
Prashanth Challapalli will be Leo Burnett’s Chief Integration Officer for South Asia. In his new role, Challapalli will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India... »
Mondelez, Hershey launch chocolate treats
Mondelez India is combining the Oreo and Cadbury Dairy Milk to launch Cadbury Dairy Milk Silk Oreo, a format new to India. This follows other premium-priced innovations such as the ‘centre-filled’ ch... »
Paper Boat tests the waters in publishing
Sravanthi Challapalli
Paper Boat markets its range of traditional drinks on the strength of warm and fuzzy feelings evoked by childhood memories. And now it has made a foray into publishing a book that aligns with its posi... »Ringing in the new
Sravanthi Challapalli
Paytunes’ technology is ringtone advertising with a difference. What are its prospects? »Slowing down, gaining rapidly


