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New and improved Sterling Holiday Resorts has refurbished old resorts from scratch and added more rooms. Seen here is the Varca, Goa, property.
New and improved Sterling Holiday Resorts has refurbished old resorts from scratch and added more rooms. Seen here is the Varca, Goa, property.
MAKEOVER MANTRA

Sterling resorts to a brand re-positioning

Vinay Kamath

Its newest properties are in places off the trodden path »
BUSINESS OF BRANDS

How Hamdard wants to keep its cool

Ready to serve RoohAfza Fusion

Meenakshi Verma Ambwani

This summer is crucial for Hamdard Laboratories as the herbal and natural products maker is betting ... »

Group M acquiring majority stake in MediaCom India

WPP’s GroupM, the major global media investment group, today announced it is acquiring a majority s... »

‘Many challenges to using big data’

Rajkumar Venkatesan, Professor of Business Administration at the Darden Business School, University of Virigina

Sravanthi Challapalli

Rajkumar Venkatesan says senior management emphasis plays a big role »

Datamine: Big event sales

Click here for PDF ... »

Catalyst

Yatra logo gets a makeover

Online travel portal Yatra has revealed its new brand identity and logo. The red in the logo stands... »

Catalyst

Karan Kumar

Karan Kumar to head brand, marketing at Fabindia

Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management commit... »

Karan Kumar to head brand, marketing at Fabindia

Karan Kumar

Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiative... »

Yatra logo gets a makeover

Online travel portal Yatra has revealed its new brand identity and logo. The red in the logo stands for exuberance. It is also a symbol of physical movement which goes very well with the overall conc... »

Insider or Outsider — Who makes a better CEO?

N Chandrasekaran, recently anointed Chairman, Tata Sons, has worked with the group for 30 years.

Kamal Karanth

When an insider gets promoted, is loyalty getting rewarded over talent? »
WORKPLACE DYNAMICS

Games people play

Manipulative moves When you become a pawn in somebody's game

Virendra Pandit

How a few startups are finding ways to deal with office politics »

Abhishek Mahapatra to head CSR, communications at Nissan

Abhishek Mahapatra

Nissan Motor India has announced the appointment of Abhishek Mahapatra as Head of Communications & CSR, effective immediately. Mahapatra will lead all of Nissan’s communications in India, includi... »

ADVERB

DATAMINE

The year of video

Any forum that depends on its users’ daily digital activity will benefit from the medium »
FUTURE-READY

The invisible proposition

Vineet Kashyap

Chitra Narayanan

How UTC has cracked open hidden niches and opportunities in built environments »

The one ‘untrend’ to trump all trends in 2017

Virender Jeet

It’s that time of the year. And, it’s that kind of start for an article that deals with year-end predictions for the upcoming year. As the new year bells ring, enterprises will sift through the upcom... »
AD EXPENDITURE: TRENDS 2017

Rise in spends will endure

Tanmay Mohanty, Group CEO, Zenith India

Ad expenditure growth for India in 2017 stands at ₹54,344 crore, up by 11.2 per cent over 2016. India is among the top ten contributors to ad spend growth, along with others such as the US, China, Ind... »

The world is a big nudist colony now

Britannia’s battle for market share

4G, Sirji

The vaporising marketer?

Does it ad up?

Fewer, Bigger, Bolder

adverb

The Baker's Dozen Biz Quizz 16

ADVERB

Five ways to protect your brand on social media

Phoram Mehta

Don’t let impostors control your identity »
OFFICE BUZZ

Talent hotspots

In this hi-tech era, how do countries fare in terms of growing, attracting and retaining talent? Business School INSEAD and Adecco Group and Human Capital Leadership Institute of Singapore annually b... »

Prashanth Challapalli is Chief Integration Officer, Leo Burnett

Prashanth Challapalli

Prashanth Challapalli will be Leo Burnett’s Chief Integration Officer for South Asia. In his new role, Challapalli will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India... »

Mondelez, Hershey launch chocolate treats

Mondelez India is combining the Oreo and Cadbury Dairy Milk to launch Cadbury Dairy Milk Silk Oreo, a format new to India. This follows other premium-priced innovations such as the ‘centre-filled’ ch... »
DIVERSE BUSINESS

Paper Boat tests the waters in publishing

Sravanthi Challapalli

Paper Boat markets its range of traditional drinks on the strength of warm and fuzzy feelings evoked by childhood memories. And now it has made a foray into publishing a book that aligns with its posi... »
AD TECH

Ringing in the new

Sravanthi Challapalli

Paytunes’ technology is ringtone advertising with a difference. What are its prospects? »

Slowing down, gaining rapidly

Take time to smell the flowers!

Nimish Dwivedi

Brands that highlight the value in ‘slow’and sustainability will fare well in a fast-paced world »
ADVERTISING TRENDS 2017

When data, culture and content will meet

Babita Baruah, Senior Vice-President & Head, PO1 Unit, JWT

Babita Baruah, Senior Vice-President & Head, PO1 Unit, JWT »
DIGITAL MARKETING TRENDS 2017

Viewing consumers through the data lens

Charulata Ravikumar, CEO India, SapientNitro & Razorfish

Charulata Ravikumar, CEO India, SapientNitro & Razorfish »

Grow up to find growth

iProspect India appoints Rubeena Singh as CEO, promotes Vivek Bhargava to CEO of DAN Performance Group

What happens when Uber comes along for the ride

Of love and retail

question hour

Winning sales through social media

The consumer is a paradox

BL Ink

Still running to packed houses

Anna MM Vetticad

A pan-India band of male actors past the age that societies see as a person’s “prime” continue to rule the roost. What makes these superstars over 50 tick? »

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