…and you don’t mess around with The Joy of Cooking.
Shot: Brian Wansink, a professor at Cornell University (he runs the “Food and Brand Lab”) published a paper in 2009: “The Joy of Cooking Too Much”.
The people currently behind Joy were a little upset by this, and a little skeptical. But they didn’t really get fed up until 2015. They started looking at Wansink’s research and found that some of his claims didn’t quite add up.
Recently, Buzzfeed came into the picture:
Here’s the Buzzfeed article.
And here’s chaser #1: Wansink’s paper has been retracted. Per “Retraction Watch”, this is retraction number 17 for Wansink.
Chaser #2: Wansink has been found guilty of academic misconduct, and has “resigned” effective June 2019.