Ecommerce Analytics for Absolute Beginners

  • 7 chapters

Your first step in learning about ecommerce analytics. Find out what metrics you need to focus on to establish and grow your online business.

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7 chapters

1. Why You Need Ecommerce Analytics

2 min

What is ecommerce analytics and how can it help you grow your online business.

2. Analytics for Ecommerce Beginners

3 min

Have you recently started selling online? Find out what are the most important ecommerce metrics and analytics you should focus on right now in order to grow your online business.

3. Analytics for Customer Acquisition Efficiency

5 min

Are you starting to see some interesting growth in your online business? Find out how to optimize your ecommerce store and prepare your business to scale.

4. Analytics for Scaling Growth

1 min

Are you ready to hit the gas pedal and scale growth? Learn what are the ecommerce metrics you need to know to scale effectively.

5. Customer Acquisition Metrics

7 min

To grow your business you need to manage acquisition channels, such as Organic Traffic, Advertising and Email Marketing. Learn the most important ecommerce metrics to better manage the most important channels.

6. How to Incorporate Data into Your Company’s Routine

1 min

Daily updates, quick meetings and visual reminders; learn how to use ecommerce data to grow your online business in a smart way.

7. Conclusion

3 min

Learn how Compass can help you benchmark your metrics and turn your data into actionable insights.

Author

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Ramon Bez

Ramon Bez is a growth marketer with ten years of experience in using data to find opportunities for sustainable and profitable growth. In his last company, TourRadar, he helped raise revenues from $500k to $1M in under a year. Now he works as Content & Growth Marketer at Compass, the #1 Reporting App in Shopify.

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