clock menu more-arrow

Advertising

Google is hiring a head of Republican political advertising

by Tess Townsend

The new posting follows one from last year for a ‘conservative outreach’ manager.

Facebook is starting to put ads in the middle of its videos

by Kurt Wagner

Many publishers have trouble making money off Facebook videos — this could change that.

Google is auditing more YouTube ad metrics

by Tess Townsend

The news comes within two weeks of Facebook’s own announcement of ad auditing.

Google has cut two anti-Semitic websites from its ads platform

by Tess Townsend

Google wouldn’t comment on any action against individual sites, but said it takes hate speech seriously.

Facebook wants to improve your ad experience and is using AI to help it better understand what content you like

by Jan Dawson

Mid-roll video ads, ads in Instagram Stories and ad experiments in Messenger are just the beginning.

Budweiser is winning the Super Bowl attention battle with this immigration-themed ad

by Jason Del Rey

The ad depicts Adolphus Busch as an unwelcome German immigrant.

NFL ratings were down all season, and there’s no reason to think they’ll get better next year

by Peter Kafka

Football was down 9 percent during the regular season and 6 percent during the playoffs.

Bill Simmons on The Ringer’s first year, his canceled HBO show and what ESPN got right

by Peter Kafka

“The one thing that’s not a problem for us is money.”

Snap paid out $58 million to media companies last year

by Dan Frommer

That’s up from about $10 million in 2015.

The future belongs to the media and tech companies that can harness 5G

by Laura Desmond

Next-generation media, meet next-gen branding, advertising and experiences at lightning speed.

Facebook is testing a lot more ads in a lot more places

by Kurt Wagner

The company needs to prove News Feed isn’t its only cash cow.

Snap says its automated ad sales are finally ready — just in time for the IPO

by Kurt Wagner

Any advertiser can now use the ad tech to buy Snapchat ads.

Facebook wants you to watch longer videos, so it’s going to show you longer videos

by Peter Kafka

Because that’s what’s on TV.

The future of advertising is ‘fewer, better ads’

by Eric Johnson

“By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” Deep Focus CEO Ian Schafer says.

Facebook is testing News Feed-style ads inside Messenger

by Kurt Wagner

The experiment is just in Australia and Thailand. For now.

Google has banned 200 publishers since it passed a new policy against fake news

by Tess Townsend

The company routinely weeds out “bad ads.” Now it weeds out more bad ad publishers, too.

Ads for Google products topped Google search results 91 percent of the time

by Tess Townsend

The Wall Street Journal has data to demonstrate a long-suspected conflict of interest.

LinkedIn wants more ad dollars, so it’s offering up more user data to advertisers

by Kurt Wagner

LinkedIn is partnering with DataSift so advertisers know more about the company’s user base.

Mossberg: Lousy ads are ruining the online experience

by Walt Mossberg

But an alternative is elusive.

Business news site Quartz is getting ready to launch a subscription business

by Peter Kafka

Qz.com will remain free. But it’s working on a research product.

Google is losing an ads star as Margo Georgiadis moves to Mattel

by Tess Townsend

Google’s Americas president is leaving for the second time.

Fox’s digital ad boss wants you to use an ad blocker

by Eric Johnson

Digital ads suck, and they broke the internet, digital ad exec Joe Marchese says on Recode Media.

Instagram found a new place to show you ads: Inside its Stories feature

by Kurt Wagner

150 million people now use Stories every day.

In a digital media world, all that matters is your time

by Zack Kaplan

To make inroads into the television market‚ Facebook and other platforms must find a way to increase an hour of your time to something resembling the four hours you spend on television.

Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers

by Peter Kafka

Mark Zuckerberg has been building a video empire. Time to turn it into a business.

Ev Williams says online advertising is a broken business — what’s that mean for Twitter?

by Kurt Wagner

The guy who runs Medium is down on ads. What does that mean for the other company he helps manage?

Amazon beat competitors in a new way this holiday season: Money spent on TV ads

by Jason Del Rey

Amazon spent around $135 million on TV spots during October and November.

Snap has acquired an ad tech company called Flite

by Kurt Wagner

Snap is beefing up its ad tech team.

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless

by Peter Kafka

It’s taking a $31 million loss.

Wired magazine’s creative director is joining Apple

by Peter Kafka

Billy Sorrentino will go to work on Apple’s design team.

Facebook, Google and now Verizon are accelerating their tracking efforts despite consumers’ privacy concerns

by Jason Kint

They’re all pursuing the holy grail for digital advertising — syncing up personal information with browsing history and app usage.

Here’s why Twitter turned down a Donald Trump advertising campaign

by Kurt Wagner

Twitter didn’t want people to think it was sponsoring anti-Hillary ads.

More Stories