Native Advertising
What Is Native Advertising?
Native advertising is a form of paid media that is frequently adopted by content marketers. By definition, it is any paid content that is "in-feed" and inherently non-disruptive. This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations from content discovery platforms like Outbrain.
Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads.
Most recently, native content has also become synonymous with sponsored content, which is just one of six native advertising formats. This is likely due to the fact that many publications have made a push to grow their sponsored content units in recent years, following the success of the Buzzfeed model.
What are the Benefits of Native Advertising?
The extent to which people share content related to the brand or information about the brand as part of their everyday social lives at work, on the go, or at home.
Average brand recall with native ads is 2X more than the traditional banner ad control group.
Through partnering with publishers, who are true experts at engaging audiences with content, you can learn how to build out your own native ad offering.
While many brands counted on traditional display ads in the past, they've come to realize that native ads garner much higher CTRs. In fact, reading a native ad headline yield 308x more time of consumer attention than processing an image and banner
Once a user engages with your native ad experience, you can retarget them with relevant display ads that have a much better chance at effectiveness.
What Does Native Advertising Look Like?
In-Feed Units
Recommendation Modules & Widgets
Paid Search Units
Promoted Listings
The Do’s and Don’ts of Native Advertising Content
Properly label your content
Draw from social media when determining what types of headlines to use
Use body copy to smoothly lead the reader to your intended next step
Do
Use inaccurate, misleading, or overly sensational headlines or ad copy
Write headlines that are “too good to be true
Create articles with duplicate content based on other affiliate offers
Encourage accidental clicks by implementing ads (or images) that appear to be organic content
Don't
Using Outbrain as a Native Advertising Platform
With Outbrain Amplify, links to your brand’s content appear as recommendations on the web's largest content publishers, including sites like:
If you have a great blog post, a terrific review from the press or an influencer, a video, or content you co-created with a publisher, Outbrain can help your content get discovered.
The Outbrain Interest Graph, which taps into a deep reservoir of unique content consumption data from across our network, allows us to personalize recommendations for each audience member. Plus, Outbrain optimizes on engagement, so the more interesting your content and the more visitors you drive, the more you will be recommended around the web.
Our unique placement allows us to find the right audience for your content while they are actively looking for something new and interesting to discover.
Grow more leads and sales for your business by driving engaged readers to your high-quality articles, mobile-optimized or video content (see full content guidelines ), and get traffic back to your site through a flexible, pay-per-click (PPC) model. You control what you want to pay, and better yet, it's as simple as entering your content URL.
Article Resources
For in-depth information on each of the areas above, please visit the following articles:
What's the difference between content marketing and native advertising?
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The Macroeconomics of Native Advertising
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The Best Native Ads Examples
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9 Content Themes that Work for Native Advertising
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