Is today’s technology really transforming business?

There’s no doubt that the four megatrends of technology – cloud, mobile, social, and big data – have clearly transformed our daily personal lives. The question is, are they transforming business?

According to a new report published by Harvard Business Review, the answer is Yes!

The report, The Digital Transformation of Business, you’ll see how the business leaders surveyed are using these technologies and where they are delivering the biggest impact. Here’s a hint – it’s not just the business benefitting.

Learn how:

• Mobile is enabling new business scenarios (page 2)
• Cloud computing is driving business agility (page 5)
• Big data is helping companies innovate (page 7)
• Social channels are transforming core business processes (page 8)

The survey also found that executives are deploying megatrend technologies not only to boost efficiency or cut costs, they’re using them to innovate in new and creative ways. For example, read how leading companies like the Detroit Lions, Delta Airlines and Progressive Insurance are driving revenue and growth by using them to provide more personalized and valuable customer experiences.

These types of results aren’t discovered by simply spending more on IT. Executives should be assessing the capabilities of their organization and building a road map to improve and differentiate those core capabilities with digital technologies.

Microsoft Digital Advisory Services is designed to help you focus on the conversations that drive digital transformation and innovation. Be sure to visit the Digital Advisory Services page for the latest insight on how to use emerging technologies as a competitive advantage for your business.