Logo Design Love

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Evolution of the LEGO logo

Posted on July 10, 2017 · 7 comments

LEGO signage

The red, white, yellow, and black LEGO logo is synonymous with one of the world’s largest toy manufacturers, but it didn’t always look so familiar.

Full post: Evolution of the LEGO logo →

Design Research Unit

Posted on June 30, 2017 · Leave a comment

Design Research Unit

Marks from the Design Research Unit (DRU), founded in 1943.

Full post: Design Research Unit →

A few things #10

Posted on June 22, 2017 · Leave a comment

Pacific Cocktail Haven ice cube

“It’s a conversation starter when guests see us brand the ice in front of them.”

Full post: A few things #10 →

Land Heritage

Posted on June 19, 2017 · 1 comment

Land Heritage logo, Together Design

Designed for Land Heritage, a charitable trust committed to the protection and promotion of organic farming in the UK.

Full post: Land Heritage →

Félix Beltrán and Pepe Cruz Novillo

Posted on June 6, 2017 · 3 comments

supersignosEXPO

Confluencias documents the themes and ideas of contemporary design through the work and opinions of Cuban/Spanish designers Félix Beltrán and Pepe Cruz Novillo.

Full post: Félix Beltrán and Pepe Cruz Novillo →

Origins and making of the Porsche crest

Posted on May 30, 2017 · 6 comments

Porsche crest tool

Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany.

Full post: Origins and making of the Porsche crest →

Radiodiffusion-Télévision Française

Posted on May 24, 2017 · Leave a comment

RTF logo

Created with string for RTF so that when filmed it produced a shimmering effect that wasn’t possible with a 2D drawing.

Full post: Radiodiffusion-Télévision Française →

Spartan Systems rebrands as Very

Posted on May 17, 2017 · 1 comment

Very typeface

Spartan had long outgrown their testosterone-fueled name (and logo, and everything else) and sought a brand reset that could last a lifetime.

Full post: Spartan Systems rebrands as Very →

The Music Shop

Posted on May 9, 2017 · 3 comments

The Music Shop logo

Online checkouts use a shopping trolley symbol which also looks similar to musical notation.

Full post: The Music Shop →

Oslo City Bike

Posted on May 8, 2017 · 2 comments

Oslo City Bike logo

The identity is centred around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner.

Full post: Oslo City Bike →

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From the archives

  • Identity style guide resource
  • The story of the NBA logo
  • Cultural differences in logo design
  • Flexible brand names
  • The birth of the Michelin man
  • The history of the MGM lions
  • Design mockup resources
  • Architectural logos
  • Logorama, the movie
  • What do you charge for a logo?
  • The art of logo design

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