2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that th...
We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...
1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name ...
I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and bright...
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitaliz...
We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on...
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach...
This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happi...
Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded...
InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has bee...
Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through r...
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns:...
This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...
This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...
In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever c...
In this series of articles, we discuss some of our learnings along with a few examples that illustrate the biggest challenges with location data and also offer insights on how important accuracy is for us at InMobi. Here is the first ...
This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. ...
iOS 10 was released last week and with that, we have released InMobi’s shiny new SDK 600.The re-architectured, iOS 10 compliant SDK 600 brings several under-the-hood changes that improve the efficiency of the internal APIs, simplifies int...
Who is really watching TV when India is hurrying to get places? India’s online video viewership stands at 81.7 million viewers and is only expected to rise. Video streaming is expected to account for over 60 percent of mobile data tra...
The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective.To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a dive...
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