To create a new campaign:

1. Tap at the bottom of the app.
2. One of your Facebook Pages will appear as the default. If this isn't the Page you want to create ads for, tap Change Page and then tap to choose another Page.
3. Choose your advertising objective (ex: Website Clicks).
4. Follow the instructions to complete your ad, targeting, budget and schedule and tap Next in the top right to continue.
5. Review your ad and then tap Place Order.

After filling in all of your information for a new campaign, you'll get to the last screen to place your order. If you want to save your campaign as a draft instead, tap Save in the top right. If you start creating a campaign and then navigate to another part of the app, that campaign will also be saved as a draft.

To access your draft later, scroll to the Campaigns section of your app Home, and then tap Drafts.

To delete a draft:

1. Tap Drafts > Edit
2. Select a draft
3. Tap Delete

When creating or editing your campaign, you can create and save a new audience to target for your ads:

1. When choosing an audience, tap Select a new audience.
2. Select the New audience option
3. Fill in the information and then tap Save this audience.
4. Now when you create or edit campaigns, you can choose this audience from the Saved Audiences section along with any other audiences you've saved for previous campaigns.

An account spending limit controls the budget for your entire ad account. Daily budgets and lifetime budgets allow you to control your budget for specific ad sets.

Account Spending Limit

• An account spending limit allows you to set a maximum spending limit for your entire ad account.
• Ex: If you set an account spending limit of $100 US dollar (USD), all of your ad sets will stop running as soon as you hit that limit, regardless of their specific daily or lifetime budgets.

If you want to control your budget for specific ad sets, you'll want to use either a daily budget or a lifetime budget. Remember, you'll have to choose either a daily or a lifetime budget for each ad set. Ad sets can't use both budgeting types.

Daily Budget

• A daily budget allows you to indicate how much you’d like to spend each day on a specific ad set.
• You can set different daily budgets for different ad sets.
• Ex: If you set a daily budget of $5 US dollar (USD) for an ad set, that ad set will stop running after hitting your $5 limit each day. Keep in mind that daily budgets are continuous. You’ll continue to pay $5 each day until you turn off the ad set.

Lifetime Budget

• A lifetime budget is similar to a daily budget, but instead of setting an amount to spend per day, you set a start and end date for the duration of your ad set. You can change an ad set's daily budget to a lifetime budget.
• You can set different lifetime budgets for different ad sets.
• Ex: If you specify a $100 US dollar (USD) budget for a 10-day ad set, you'll spend about $10 per day. If the ad set only spends $8 on the first day, the system will try to make up the missed amount at a later date within the ad set.

To switch from a daily budget to a lifetime budget:

1. Scroll to the Campaign section > tap the campaign you would like to edit
2. Tap Edit
3. Tap Budget and Schedule
4. Tap Lifetime
5. Tap to save your changes

Your daily spend may be affected in the following situation:

If you switch ads that are currently running from a daily budget to a lifetime budget or vice versa, your budget will be reset for the day and you'll still be charged for any costs you accrued prior to making the change.

For example, say you're currently running an ad with a $10 daily budget. You've already spent $5 today, but then decide you'd like to change to a lifetime budget of $100 over the next 5 days. After you save this change, the system will "start over" with your budget for today and will attempt to spend an additional $20 (1/5 of your new lifetime budget) before the end of the day. This means that at the end of the day, you may be charged up to $25. That's $5 for your old budget and $20 for your new budget.

You'll see your list of campaigns when you open the Ads Manager App. Under Account Performance, you can filter down results for your ads by spend, people reached, impressions, Page likes, link clicks or post engagement.

At the top of the app, you can switch the view to your ad sets or individual ads based on which Page you advertised with.

Tapping a campaign, ad set or ad will let you see info about its status (ex: active or inactive), budget, results and previews of ads.

To filter your campaigns, ad sets or ads by its status (ex: if you want to see all active ads), tap Filter, above the Campaigns section.

You can edit the audience, budget or schedule for a campaign, ad set or ad:

1. By default you'll see all of your campaigns on your app Home screen, but you can tap Filter at the top of your Campaigns section to narrow down the ad sets or ads you'd like to edit.
2. Tap the campaign, ad set or ad and then tap Edit.
3. Choose Image, Text and Links, Audience or Budget and Schedule, make your changes and then tap Save.
   • You can preview your changes before saving, by tapping Preview ad

You can turn a campaign, ad set or ad on or off.

To turn a campaign, ad set or ad on or off:

1. Tap the campaign that you'd like to edit
2. At the top section, slide to the right to turn it on or to the left to turn it off
3. To turn an ad set on or off, scroll down to Ad Sets, select the ad set, and then slide to the right or left
4. To turn a specific ad on or off, scroll down to Ads, select the ad, and then slide to the right or left

When the status is blue the ad is on and when the status is gray the ad is off.

You can delete a campaign, ad set or ad in Ads Manager or Power Editor on a desktop computer.

Before you delete a campaign, ad set or ad, keep these things in mind:

• When you delete a campaign, this deletes all ad sets and ads in the campaign.
• When you delete an ad set, this deletes all ads in the ad set.

Ads Manager

1. Go to Ads Manager (www.facebook.com/ads/manage).
2. Click Campaigns, Ad Sets or Ads to find the campaign, ad set or ad you want to delete.
3. Click to check the box next to the campaign, ad set or ad.
4. Click More and choose Delete.

Power Editor

1. Go to Power Editor (www.facebook.com/ads/manage/powereditor).
2. Click Campaigns, Ad Sets or Ads to find the campaign, ad set or ad you want to delete.
3. Click to check the box next to the campaign, ad set or ad.
4. Click .

After you delete a campaign, ad set or ad, you can't restore it. If you want to run your campaign, ad set or ad again in the future, turn it off instead.

When you select the Get Messages objective during ad creation, your ad will feature a call-to-action button that encourages your audience to start a Messenger conversation with you. By default, your Messenger Setup includes a personalized greeting and a list of frequently asked questions that people might want to ask your business. These are pre-filled with default content that has been proven to increase replies, but you can easily turn off these automated responses or edit the text to better suit your needs.

To edit the text greeting or frequently asked questions, select the text box and type in the new text. The text greeting is personalized so that it shows the person's first name, but you can tap on it to change it to the person's last name or full name. To preview how your greeting and questions appear to your audience, select the Preview in Messenger option and a message will be sent to your Messenger account.

To add a payment method:

1. Tap at the bottom of the app
2. Tap Payment Methods > Add Payment Method > Select Credit or Debit Card or Paypal
3. Enter your credit or debit card information in the fields and then tap Save card

If your payment method fails, you can try one of these options:

• Contact your payment provider for help.
• Add a new payment method to your account in your Payment Settings (www.facebook.com/ads/manager/account_settings/account_billing). After you add a new payment method, you can pay your balance manually. Once your balance has been paid, any active or scheduled ads will be eligible to begin running immediately.

Most payment failures happen when your bank or payment provider experiences an issue processing your payment.

If your ad payment fails, we'll:

1. Try to charge your primary payment method again.
2. Try charging another payment method you've set up on your ad account.
3. If all of your payment methods fail, we'll stop all the ads you're running until your balance has been paid.

During this time, you won't receive any additional charges. Once your balance has been paid, we'll resume any active or scheduled ads and attempt to make up any lost time to meet the original campaign dates and budgets you've set.

Need more help?

If you continue to experience issues with failed payment methods, please let us know.

Additional Resources:

• How do I remove, add or change my payment method for ads?
• My ad payment has failed. What can I do?
• How does ad billing work on Facebook?
• How do I lower my billing threshold?