פותחים מחזור 6 לסדנה לפרסום מתקדם בפייסבוק
Fialkov Digital shared a link.
Twitter to offer a new targeting option - people twittering tweets on specific films.
http://marketingland.com/twitter-will-target-movie-fans-ads-101424
http://marketingland.com/twitter-will-target-movie-fans-ads-101424
Fialkov Digital shared a link.
Facebook created a new guide that includes examples of each type of ad, the different sizes and appearances in each location. An awesome resource for all advertisers. Here is the link:
https://www.facebook.com/business/ads-guide/
https://www.facebook.com/business/ads-guide/
Facebook change the Ad campaign structure to Ad Set level. The audiences, bidding and placement for campaigns are now determined at the ad set level, rather than the ad level. here is a video of the change.
in the video we also see new bid...ding type in the power editor - Daily unique reach - "We'll serve your ads to people up to once per day". The new option is cpm base. It give reach cap of 1 impression per person per day.
the Blog Post:
https://www.facebook.com/business/news/facebook-campaign-structure-updates
More info inn the Help:
https://www.facebook.com/help/613846972027099 See More
in the video we also see new bid...ding type in the power editor - Daily unique reach - "We'll serve your ads to people up to once per day". The new option is cpm base. It give reach cap of 1 impression per person per day.
the Blog Post:
https://www.facebook.com/business/news/facebook-campaign-structure-updates
More info inn the Help:
https://www.facebook.com/help/613846972027099 See More
Fialkov Digital shared a link.
Kudos to Adquant, a great PMD that was sold to Kenshoo for $12M, This acquisition strengthens Kenshoo and enables it to deliver comprehensive an additional offering to advertisers.
http://www.kenshoo.com/adquant-pr/
http://www.kenshoo.com/adquant-pr/
Cute change in the Power Editor, in the placement section. A set of nice icons display the different placement options in a much more visual manner!
Fialkov Digital shared a link.
Additional change to Facebook's newsfeed. Feedbacks from users that hide an ad will impact the appearance of this specific ad in other users' newsfeed as well as the price paid by the advertiser.
http://newsroom.fb.com/news/2014/09/news-feed-fyi-listening-to-peoples-feedback-to-show-better-ads/
http://newsroom.fb.com/news/2014/09/news-feed-fyi-listening-to-peoples-feedback-to-show-better-ads/
Facebook has made a change in its Power Editor. From now on, existing unpublished posts can be edited. At last!!
This is the end of the use of Facebook groups user's ID number.
Facebook has blocked the ability to upload a list of the IDs of users that did not authorized the app you own.
Facebook has blocked the ability to upload a list of the IDs of users that did not authorized the app you own.
Fialkov Digital shared a link.
Facebook is teaming up with Strip, the online payment startup, on its buy button. The startup company, that works in parallel with Twitter on a similar project, will enable facebook users to buy products directly from Facebook without ever having to land on an external website.
http://recode.net/2014/09/25/facebook-is-partnering-with-stripe-to-power-buy-button/
http://recode.net/2014/09/25/facebook-is-partnering-with-stripe-to-power-buy-button/
New targeting option on facebook: advertisers can now target users by mailbox company, i.e. Gmail or Hotmail users for instance. I can already think of an idea of how to leverage this new targeting option as part of a multi-channel advertising strategy
Have you already met Dino, Facebook's cute Dinosaur? Privacy issues on facebook lead the company to create Dino so that the small and welcoming creature can teach users more about privacy settings on this platform.
Fialkov Digital shared a link.
Many of you ask we about the different facebook ads payment options and especially oCPM. How to get the maximum of Optimized CPM and bring a maximum number of actions and conversions?
You want to know how to do this, right? The read this:
http://www.qwaya.com/blog/2014-04-15/learn-how-to-get-max-out-of-facebooks-optimized-cpm/
You want to know how to do this, right? The read this:
http://www.qwaya.com/blog/2014-04-15/learn-how-to-get-max-out-of-facebooks-optimized-cpm/
Fialkov Digital shared a link.
Facebook releases Atlas this week, the platform that enables you to measure audience to your website not based on cookies but on real people's user IDs.
According to rumours, facebook should also introduce its own display network via Atlas. It's going to be interesting...
http://marketingland.com/facebooks-ad-network-challenge-google-coming-next-week-101046
According to rumours, facebook should also introduce its own display network via Atlas. It's going to be interesting...
http://marketingland.com/facebooks-ad-network-challenge-google-coming-next-week-101046
Remember that Facebook lost the purchase of Waze to Google?
So here is Facebook fighting back. Radius-based advertising, based on the user's location, is now live! Waze's advertising platform tells you how many new customers you can bring ...to your business within your surrounding area.
In addition, the ad displayed in the Waze app, can drive those potential customers directly to your business in a click.
Great tool for local businesses!
Thanks to Itay Shechter from Spreadit for the pictures and help! See More
So here is Facebook fighting back. Radius-based advertising, based on the user's location, is now live! Waze's advertising platform tells you how many new customers you can bring ...to your business within your surrounding area.
In addition, the ad displayed in the Waze app, can drive those potential customers directly to your business in a click.
Great tool for local businesses!
Thanks to Itay Shechter from Spreadit for the pictures and help! See More
This month we celebrated 5000 likes! Thank you and we look forward to bring you more interesting content!
Fialkov Digital shared a link.
Twitter moving to Objective-Based Campaigns. Whether you’re looking for more followers or website traffic, Twitter ads provide tools to achieve your business objective. Most recommended to include Twitter as one of your distribution channels when advertising either for yourself or for a client.
https://business.twitter.com/ad-products
https://business.twitter.com/ad-products
Fialkov Digital shared a link.
Excellent Beginner’s Guide to Facebook Ads by SproutSocial. Enjoy http://sproutsocial.com/insights/facebook-advertising-guide/
Fialkov Digital shared a link.
Similarweb resorts to its data to give some insights on why it thinks facebook will never succeed in Russia and why an advertising luring at the Russian market would be better off betting on the local social networks:
http://blog.similarweb.com/why-facebook-will-never-succeed-in-russia/
http://blog.similarweb.com/why-facebook-will-never-succeed-in-russia/
Facebook announces the release of a cross-device reporting for Facebook ads, enabling advertisers to see for the first time how people are moving between devices — across mobile apps and the web — before they convert.
Earlier in 2014