Best Application of Technology
Nominations are invited from organisations who have successful deployed new technology within their contact centre/customer service centre. Nominations should outline the business benefits that have been realised including:
- The impact on the customer experience
- The impact on frontline users
- ROI achieved
- The results achieved
- The approach used to implement and integrate
The implementation must have taken place within the last 12 months. The award is not for the technology solution itself, but how it has been deployed and maximised within your organisation.
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Best Multi-channel Customer Service
Nominations are invited from organisations who have successfully deployed a multi-contact strategy for their organisation. Nominations should outline:
- The number of channels that have been deployed
- The rationale behind each channel deployment
- What benefits have been realised
- Evidence how the customer experience has changed/improved
- Demonstrate how the capabilities of frontline advisors have been adapted to handle multichannel enquiries.
- Demonstrate how internal processes have been adapted for each channel
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Innovation in Customer Service
This category recognises innovative new ideas and developments that have enabled organisations to meet the needs of their customers more effectively. Innovative approaches may apply to any aspect of the customer relationship or methods to improve existing systems or processes supporting customer service.
This category is open to a product or service that was launched in the last 12 months. Judges will be looking for:
- Evidence of innovative thinking and deployment
- A clear business reason for the deployment
- Demonstration of the benefits to the business, the customer and the user
- A demonstration of how the service/product will improve performance of the operation
- The reasons you believe that your idea is most innovative and relevant to todays customer
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Best Deployment of Customer Insight
Nominations are invited from organisations who have successfully implemented a robust model for collecting and analysing customer feedback. Nominations should outline:
- The overall objective of your customer insight team
- Your approach to deploying customer feedback, including methodologies and technologies used
- Examples of how the insight has been used to improve the customer experience
- What you feel is innovative about your approach
- The benefits have been realised from this approach
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Innovation in Digital Transformation
Nominations are invited from organisations that are successfully implementing changes in their organisation and/or industry that are transforming the way that they work. Nominations are invited from organisations that:
- Have an effective digital transformation programme in place
- Have a vision of how to transform their company for a digital world.
- Can demonstrate how they are planning for digital deployment across customer experience, operational processes and/or business models.
- Have demonstrated innovation in a recent (last 12 months) digital implementation
- Can demonstrate their learnings from this implementation and the results achieved
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Most Effective Improvement strategy
This category is for teams who have implemented a change in their business processes which brought about improvements in either the customer journey or the customer service operation. Judges will be looking for:
- A clear understanding of the objectives behind the strategy
- Evidence of how the strategy was planned, executed and monitored
- Effective use of internal communication channels to inform teams across the business about the programme and its aims
- Clear evidence of the impact of the strategy on customers, advisors and the performance of the centre within the business as a whole (including a demonstrable return on investment)
- What the team has learned from the process and any future plans
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Best Social Media in Customer Service
Nominations are invited from organisations who have successfully introduced social media for their organisation. Nominations should outline:
- Who owns social media in the organisation and the rationale behind this
- The business benefits that have been realised
- Demonstrate the rationale for deployment of social media
- Share how they have creating the social media team
- Key performance indicators for social media channels and how your organisation is performing against those measures
- How they are tracking and influencing customer usage of social media channels.
- How feedback is gathered from customers
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Most Effective Learning and Development Programme
This category is open to any Contact Centre or Customer Services internal Learning and Development Team. Nominations should outline:
- The overall scope and objectives of the programme
- The impact that the programme has had
- The benefits that have been realised
- How the success of the programme has been are measured and what results they are achieving
- What methods have been used to develop and deploy the programme
- How the programme has been embedded
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