07/25/17
Kinetic Design, part of the powerful Criteo Engine, provides the capabilities needed to make the most engaging connection with shoppers and thus, optimizes the likelihood of a click, followed by a sale.
Read More07/24/17
"The past year will be remembered as one of the most challenging periods for 'brick and mortar' retailers...we are fighting like hell,” wrote Sears CEO Edward Lampert in a recent, candid company blog post. Could his prediction be true? Let’s take a look at the current state of brick-and-mortar, and what’s in store for the future.
Read More07/21/17
Namshi.com, the number one fashion website in the Middle East, asked Criteo to help improve two KPIs – volume and ROI – and to meet their goal of driving 80% of new sales from within apps or the mobile web.
Read More07/20/17
It’s a digital marketer’s constant dilemma: After shoppers leave your site, bringing them back to finish a purchase can be challenging. You need to deliver custom product recommendations designed to catch each shopper's attention. So how can you do it?
Read More07/18/17
If you’re a travel advertiser in APAC, how can you take advantage of the biggest opportunities in the region? Start by getting to know the newest generation of frequent travelers.
Read More07/14/17
Today, we're in the midst of Programmatic 2.0 – brought on by the rise of header bidding. Used correctly, header bidding will remove the inefficiencies, clutter, and noise that have developed within programmatic advertising, particularly RTB. Here are five things publishers need to keep in mind.
Read More07/13/17
Predictive Bidding is the part of the Criteo Engine that can place the right bid at the right moment for every combination of products and shoppers. An ace in the pocket for today's marketers, Predictive Bidding is a powerful weapon that helps optimize ad spend.
Read More07/11/17
After five years of continuous growth, Pinkoi needed a performance marketing technology partner to help them keep those new shoppers coming back, as well as establish a smarter, more informed strategy for showcasing their products.
Read More07/07/17
Physical retailing is incorporating new thinking from ecommerce. In more ways than one, each can learn from the other.
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