Carolyn Kylstra is the Editor-in-Chief of SELF. Carolyn is passionate about helping people of all backgrounds and abilities feel their best and subsequently recommitted SELF to a service-driven mission; valuing inclusivity, empathy and accuracy above all.
Kylstra led the expansion of SELF’s health conditions space, with the launch of a new vertical, Health Conditions A-Z. She also successfully launched SELF as the first health brand on Snapchat Discover, where the brand quickly amassed a large, dedicated following.
Prior to her current position, Kylstra served as Executive Digital Director of SELF; under her leadership, Self.com went through a full redesign in 2016 and organic traffic grew 131% in one year, while offsite video views grew 210%. Before joining SELF, Kylstra was the health editor of BuzzFeed, where she launched the site’s popular Health vertical.