Marketing
Marketing news, analysis, research, how-to, opinion, and video.
The insights CIOs can gain by leveraging conversational commerce
CIO's should focus on creating a connection with customers, not just technology.
3 vanity KPIs tech marketers must stop obsessing over
With the plethora of data available today, it's easy to get stuck in "analysis paralysis." Here are three overrated site metrics that may be blinding you ... and the KPIs you should focus on instead.
CIO Digital Magazine, March 2016
Cover story: IoT has big buzz, little talent. As IT organizations shift IoT efforts into high gear, they're facing a dearth of talent in key areas like security and analytics. Here are the skills you'll need, and a look at how you can
![Data analytics charts on a MacBook Pro laptop [CC0 via Pexels]](https://images.idgesg.net/images/article/2017/05/data_analytics_charts_macbook_pro_laptop_cc0_via_pexels_33972-100724439-small.3x2.jpg)
Unstructured customer data is a goldmine, here’s how to use it
If you want to grow customer relationships, try using unstructured data.
4 ways brands use industry news to market to customers
Providing industry news is a great way to keep customers coming back.
Imitation is the sincerest form of flattery
We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand...
How you can use DNS lookup to improve your marketing campaigns
Here are some interesting ways to use DNS lookup in your marketing strategy.
CIO Digital Magazine, February 2016
Cover story: Meet tech's new odd couple. CMOs and CIOs typically come from different backgrounds and have different perspectives, but making their relationship work is critical to the digital business.
How venues are using technology to reinvent event marketing
Event marketing isn't just handing out flyers and radio commercials anymore, it's pure technology.
6 data-driven marketing trends every small business should embrace
Yes, even small business owners can use data to increase marketing effectiveness.
5 project management mistakes your marketing team is probably making
Marketing campaigns are getting more advanced, but are you failing to properly manage them?
4 little-known factors influencing your ROI
ROI is perhaps the most important business metric to be monitored. Unfortunately, boosting revenues and profits is not as simple as black and white. Here’s a look at four critical under-the-radar factors that can significantly impact...
6 things you should know before starting an email newsletter for your business
Starting a newsletter can be a wonderful addition to your overall marketing strategy, but only if it's done right.
6 marketing techniques that will reduce shopping cart abandonment
There's nothing worse than having an ecommerce business with high traffic, but low sales. The product is in the cart, but why aren't they checking out?
The New York Times is winning at digital
The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.
8 things your business should never do on social media
Social media is a great way to attract new customers, but only if it's done right.
CIO Wrapsheet: How to buy marketing automation tools
Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This guide will help you choose the right tools for your business.
How to assess whether your data is worth the dollars
Most companies fail to see or understand the inherent worth of data in respects to marketing; however, this data can have enormous value.
13 tips for crafting an effective customer survey
How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data.
Increase traffic to your WordPress site with these marketing tips
If your Wordpress site could use more visitors, give these tips a try.
Making sense of the marketing technology glut
Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack
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