CMO Role

CMO Role news, analysis, research, how-to, opinion, and video.

Marketing pros discuss what they want from IT

Matt Kapko

IT leaders don't always have great working relationships with their colleagues in marketing, but the technology decisions they make can have significant impact on marketers. A group of digital

11 ways to build your online brand

Jennifer Lonoff Schiff

Branding, marketing and small business experts share their tips on how to turn your startup into a recognizable brand.

4 deadly sins of tech marketing

Andrew Stanten

As a tech company, effective marketing your offering to other tech-savvy prospects is critical and essential to success. One misstep could cost big bucks. Here are four mistakes tech companies often

5 things you need to know about account-based marketing

James A. Martin

A group of a sales and marketing professionals breakdown the concept of account-based marketing and provide real-world insight and examples of why your organization needs to pay attention to ABM.