Conheça o Adobe Campaign

O Adobe Campaign é o único software de marketing para empresas projetado especificamente para gerenciar, automatizar e otimizar programas nos canais tradicionais e emergentes, incluindo mala direta, e-mail e dispositivos móveis. Com as soluções de marketing direto e gerenciamento de leads da Neolane, os profissionais de marketing podem gerenciar campanhas, recursos, dados e análises de clientes a partir de uma única plataforma para melhorar drasticamente a eficácia e o ROI.

Quem usa o Adobe Campaign?

O Adobe Campaign foi desenvolvido para qualquer empresa que queira automatizar a execução de campanhas móveis, sociais, por e-mail e offline.

Adobe Campaign Software - 1

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Avaliações do Adobe Campaign

Pontuação média

Geral
4,4
Praticidade
3,9
Atendimento ao cliente
3,9
Recursos
4,4
Relação qualidade/preço
4,0

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Encontre avaliações segundo pontuações

5
51%
4
38%
3
8%
2
2%
1
1%
Jeniffer
Jeniffer
SEO Specialist, Roménia
Usuário do LinkedIn Verificado
Publicidade e marketing, 11-50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Intuitive Marketing Campaign Management product.

5,0 há 5 meses

Comentários: Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Vantagens:

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Desvantagens:

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Ade
Online Digital Marketer, Nigéria
Serviços e tecnologia da informação, 11-50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

It is like a Pro tool for Content Marketing Business online

5,0 há 11 meses

Comentários: This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Vantagens:

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Desvantagens:

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Avaliador Verificado
Marketing Technology Manager, Itália
Usuário do LinkedIn Verificado
Artigos de luxo e joias, 1 001-5 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Great for campaign management, analytics should be improved

3,0 há 4 semanas Novo

Comentários: Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Vantagens:

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Desvantagens:

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

giselle
graphic designer, México
Design, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

usefull tool for my company!

5,0 há 2 anos

Comentários: we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Vantagens:

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Desvantagens:

for some of my collaborators was difficult at the beginning but it's worth it

Grace
Grace
Digital Marketing Analyst, EUA
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 10 000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A quite complete marketing tool.

4,0 há 10 meses

Comentários: Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Vantagens:

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.

Desvantagens:

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.