Piwik PRO
Cos'è Piwik PRO?
Piwik PRO è la prima alternativa orientata alla privacy a Google Analytics. Creata nel 2013, Piwik PRO Analytics Suite consente di monitorare il comportamento degli utenti su web, app, prodotti e Scopri di più intranet. La piattaforma garantisce la conformità alle severe leggi sulla protezione dei dati dell’UE, degli Stati Uniti, della Cina e della Russia, tra cui il Regolamento generale sulla protezione dei dati (General Data Protection Regulation, GDPR) e l’Health Insurance Portability and Accountability Act (HIPAA). Mostra menoChi utilizza Piwik PRO?
Assiste le aziende che gestiscono grandi quantità di dati nella raccolta delle informazioni, nel loro avanzamento e nell’ottimizzazione dei percorsi e dei flussi dei clienti, nel rispetto delle più severe norme locali sulla privacy.
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Recensioni su Piwik PRO
Maxime
Ease of use
Commenti: I really like the interface and the data visualization tools.
Aspetti positivi:
Simple and beautiful interface. You can have all the information about your visitors. I really like to be able to know if a visitor is coming back or if it's his first time visiting my website.
Aspetti negativi:
Creating custom events for particular actions is a little bit limited because you have to classify them in categories and then it's difficult to get stats from those categories
Marco
Great Alternative to Google Analytics
Commenti: Overall speaking, if I were looking for an alternative to Google Analytics, this would be my first choice. But if you rely heavily, like myself, on Google's tools, you might find easier just to use Google Analytics. Piwik is a lot more transparent, cleaner, easier to use as a standalone tool though.
Aspetti positivi:
I loved the way information is presented to the users. For some aspects it's way clearer and more intuitive than Google Analytics.
Aspetti negativi:
While Google Analytics belongs to the same ecosystem as many of the other tools (Google Ads, Search Console, remarketing etc) you would use if you work in digital marketing or you need to get an idea on the data related to your website, Piwik doesn't belong and this makes harder integrating it with other tools. Also, I had some issues when using Piwik in terms of impact on loading and data retention (disk usage was growing exponentially when one of my website ramped up).
Hugo
Complete analytics platform
Aspetti positivi:
Piwik pro offers a great solution for all types of business trying to keep up with analytics tools. The tool is complete with an analytics offer, but a consent management platform and a tag management system too. Servers are located in EU, which is GDPR compliant
Aspetti negativi:
The tool is still in roll-out, and some features regarding the tag management system of Piwik can be outdated for big companies
Florian
Google Analytics for Data Protectors
Commenti: an Analytics product that complies with EU privacy laws (that's really the primary USP compared to GAnalytics I think)
Aspetti positivi:
That you can install it on your own server and the data is saved in your own database - you you can comply with privacy and data protection laws (especially in the EU).
Aspetti negativi:
Offers not so many features like Google Analytics, the web UI is quite slow, not so easy to understand how to go beyond standard features, the mobile SDK could be better
Daniel
Piwik PRO: A great analytics tool that puts data privacy first.
Aspetti positivi:
Product is easy to use, implement and report with. I like the consent banner tool as well as the many out-of-the-box tracking functions. Privacy is always first and there are a lot of options to protect user data.
Aspetti negativi:
The enterprise account can get pretty pricey
