Bloomreach
Description de Bloomreach
Bloomreach est l'un des meilleurs clouds d'expérience commerciale au monde, en permettant aux marques de proposer des parcours clients personnalisés si fluides qu'ils donnent l'impression d'être Lire la suite magiques. La solution propose une suite de produits qui permettent une véritable personnalisation et la croissance e-commerce, notamment : Discovery, qui propose des fonctions de recherche et de merchandising optimisées par IA (intelligence artificielle) ; Content, qui offre un CMS (Content Management System) sans interface ; et Engagement, qui fournit des solutions CDP (Customer Data Platform) et de marketing automation de premier plan. Afficher moinsQui utilise Bloomreach ?
Un système de distribution de contenu multicanal qui aide les entreprises e-commerce dans les secteurs du commerce de détail, de la fabrication, de la distribution, de l'hôtellerie et des transports, entre autres, à créer, gérer, partager et modifier du contenu.
Bloomreach ne vous convainc pas tout à fait ?
Comparer avec une alternative populaire
Bloomreach
Alternatives à Bloomreach
Avis sur Bloomreach
Branislav
Exponea
Commentaires : With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.
Utilisateur vérifié
Incredibly powerful software, great design, great support
Avantages :
It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.
Inconvénients :
Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.
Kristin
I am a user who works in Hippo daily.
Avantages :
I enjoy the ease of use that Hippo offers. Prior to my current position I had never used a CMS before and I picked up Hippo within a week. I also appreciate the dedicated customer service that we have received so far.
Inconvénients :
We are currently using Hippo 10 and we have a constant problem with the CMS freezing. In addition, this version of the program seems pretty limited in terms of templates.
Megha
Powerful solution for every company
Avantages :
Campaign management Prediction module Ability to seamlessly integrate with other APIs Survey analytics
Inconvénients :
Reporting and analytics are a bit tough. One has to take an Advance course in order to have a deeper understanding of using metrics, aggregates and jinjas in everyday work.
Andrej
Incredibly helpful!
Commentaires : Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!
Avantages :
-easy integration -segmentations based on whatever you specify -e-mail service direct integration -custom scenarios and campaigns -advanced analytics of sales funnel based on occams razor -if integrated intelligently, not blocked by tracker blockers
Inconvénients :
-UI still in evolution process -mobile version (but 99% of time, you do not do analytics on your mobile :))
