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Price
Pricing starting from:
$59.00 /monthPricing Model: Flat Rate
- Yes, has free trial
- No free version
Reviews
- Ease of Use4.6
- Customer Service4.8
- Value for Money4.5
Likelihood to recommend
Top Features
- Audience Targeting4.5
- 4.5
- 4.4
- 4.0
- 3.5
What is Brand24?
Brand24 is a social media monitoring tool that allows you to collect real-time mentions of your brand, evaluate the results of your marketing campaign, and identify trending topics by monitoring trending hashtags.
Moreover, Brand24 analyzes social media conversations and provides you with actionable analytics. Inside the dashboard, you can find metrics such as sentiment analysis, the volume of mentions, or estimated social media reach.
Best For
Brand24's audience is companies of all sizes who use this platform to analyze online conversations. The tool provides real-time data, helping organizations make better business decisions.
Brand24 Video and Images
Deployment & Support
Deployment
- Cloud, SaaS, Web-Based
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat
Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
Contact Details
- Brand24
- Located in Poland
- Founded in 2011
- http://brand24.com
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Brand24 Pricing
Starting From:
$59.00 /monthPricing Model: Flat Rate
- Yes, has free trial
- No free version
Pricing Details (Provided by Vendor):
Plus - 3 keywords, 2k mentions, $49 / month, billed yearly
For individuals tracking a small brand.
Premium - 7 keywords, 5k mentions, $99 / month, billed yearly?
Good for startups and small brands to track and analyze mentions.
Business - 12 keywords, 25k mentions, $149 / month, billed yearly
Great for growing brands and agencies to track, analyze and benchmark against competition.
Max - 25 keywords, 100k mentions, $249 / month, billed yearly
Best for big businesses with our most powe...
Pricing Resources:
Brand24 Features
Features are displayed in the decreasing order of their feature rating.
Audience Targeting
4.5
4.5
4.4
4.0
3.5
Competitive Analysis
Configurable Alerts
Impact Measurement
Reputation Management
Trend Analysis
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Overall Rating:
- Ease of Use4.6
- Customer Service4.8
- Features4.4
- Value for Money4.5
Overall Rating:
- Ease of Use4.2
- Customer Service4.5
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- Ease of Use4.7
- Customer Service4.7
- Features4.7
- Value for Money4.5
Overall Rating:
- Ease of Use4.1
- Customer Service4.8
- Features4.2
- Value for Money4.0
Brand24 Reviews
Showing 5 of 154 reviews
Overall
4.7
Ease of Use
4.6
Customer Service
4.8
- "Brand24 literally saved me from all the manual work while I was appointed as a social media reputation manager for one of our client."
- "They often introduce updates, test various solutions to make the product as useful as possible for their users."
- "It helps bring up any important mentions that support your service or if there were any unsatisfactory customers who wanted more."
- "If you want to know what people think of your product."
- "Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts."
- "I have worked for crisis in social networks, I have been able to see the behavior by days to ident."
- "For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible."
- "Monitoring is not very precise - sometimes I receive such references that are of no use to me."
Pros
- "Brand24 literally saved me from all the manual work while I was appointed as a social media reputation manager for one of our client."
- "They often introduce updates, test various solutions to make the product as useful as possible for their users."
- "It helps bring up any important mentions that support your service or if there were any unsatisfactory customers who wanted more."
- "If you want to know what people think of your product."
Cons
- "Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts."
- "I have worked for crisis in social networks, I have been able to see the behavior by days to ident."
- "For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible."
- "Monitoring is not very precise - sometimes I receive such references that are of no use to me."
Jakub N.
Web Analyst
Marketing and Advertising, 201-500 employees
Used the software for: 1-2 years
Overall Rating
Ease of Use
Customer Service
Features
Value for Money
Likelihood to Recommend
Reviewer Source
Source: Capterra
October 18, 2021
"(not only) For monitoring global brand mentions"
Pros: Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you!
It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.
Cons: Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.
Alternatives Considered: SentiOne
Reasons for Choosing Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.
Vendor Response
By Brand24 on July 11, 2022
Thank you, Jakub, for your feedback!
Reviewer Source
Source: Capterra
October 18, 2021
Lisa S.
Owner
Marketing and Advertising, Self-employed
Used the software for: 2+ years
Overall Rating
Ease of Use
Customer Service
Features
Value for Money
Likelihood to Recommend
Reviewer Source
Source: Capterra
August 10, 2022
"Loving Brand24 for Listening "
Overall: It's been great, I've reached out to customer support a few times over the years and they have been really quick to respond and helpful along the way.
Pros: I'm loving Brand24 and the best feature of this software is being notified when your brand is mentioned on social media. It's quicker than Google alerts and these are from social media that Google does NOT monitor. Not only that but they monitor podcasts and blogs.
Cons: The sentiment scores, not sure how to really use these to be more effective. I also wish they monitored more social networks.
Alternatives Considered: AgoraPulse
Reasons for Choosing Brand24: I use Agorapulse to manage social media but find Brand24 easier to get mentions on social, podcasts and across the web including blogs.
Vendor Response
By Brand24 on August 22, 2022
Thank you for your feedback! It means a lot to us.
This article covers everything about Sentiment Analysis: https://brand24.com/blog/sentiment-analysis/#score. You may find it helpful :)
By the way, what social networks are you missing? I'm eager to know!
Feel free to reach out to me in case of any other questions or concerns. I'm happy to help!
Reviewer Source
Source: Capterra
August 10, 2022
Verified Reviewer
Computer Software, 11-50 employees
Used the software for: 2+ years
Overall Rating
Ease of Use
Features
Value for Money
Likelihood to Recommend
Reviewer Source
Source: Capterra
December 20, 2022
"Find what clients tell about you"
Overall: It does automatically something that is impossible to do by hand
Pros: I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already
Cons: I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this
Reviewer Source
Source: Capterra
December 20, 2022
Dominika T.
CEO
Arts and Crafts, Self-employed
Used the software for: I used a free trial
Overall Rating
Ease of Use
Customer Service
Features
Value for Money
Likelihood to Recommend
Reviewer Source
Source: Capterra
September 8, 2022
"Maybe my company is too small, maybe it's smth else"
Overall: Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me.
Pros: I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.
Cons: First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.
Alternatives Considered: Senuto
Reasons for Choosing Brand24: Well, I didn't choose at all. Brand24 doesn't work for me and sounds more like good marketing than a helpful tool. Remember, I'm writing this from my point of view: a small brand and a small business for a niche target audience. Maybe more prominent brands have more positive things to say.
Switched From: Senuto
Reasons for Switching to Brand24: I wanted to compare two great tools and choose the right one for my small business.
Reviewer Source
Source: Capterra
September 8, 2022
Natasha L.
COO
Public Relations and Communications, 1-10 employees
Used the software for: 2+ years
Overall Rating
Ease of Use
Customer Service
Features
Value for Money
Likelihood to Recommend
Reviewer Source
Source: Capterra
August 18, 2022
"Great system for media alerts"
Pros: We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.
Cons: We have not had issues with this software.
Switched From: Cision
Reasons for Switching to Brand24: We were looking for more affordable options for brand monitoring
Vendor Response
By Brand24 on August 22, 2022
Thank you for your review!
Reviewer Source
Source: Capterra
August 18, 2022