What Is Kajabi?

Kajabi is the best way to monetize your knowledge online. Build online courses, membership sites, communities, podcasts, coaching programs, and digital downloads. Use our templates to jumpstart your content sales. Market with a fully-fledged website, CRM, affiliate marketing, and sales funnels. Grow your business with analytics, payment processing, and included customer training resources.

Who Uses Kajabi?

Kajabi is an all-in-one platform for entrepreneurs to build, market, and sell digital products based on their expertise.

Kajabi Software - Build a website Kajabi Software - Create online courses Kajabi Software - Send marketing emails Kajabi Software - Build Landing Pages Kajabi Software - Powerful Sales Tools

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Reviews of Kajabi

Average score

Overall
4.4
Ease of Use
4.0
Customer Service
4.1
Features
4.2
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jonathan
Jonathan
Co-Founder in US
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

LOTS of Features

5.0 3 years ago

Comments: We host our courses on Kajabi and use it for some landing pages. We also run most of our checkouts through Kajabi.

Pros:

Kajabi sells itself as the one home for your whole business - websites, courses, checkout, membership, landing pages, email. And all those features are pretty decent. Not best in class, but pretty good. They also work to make things better. They just totally remade the page editor. Then emails. Now sites are next, and a revision of memberships is probably coming soon. They really are making it better all the time.

Cons:

Right now, it seems (based on feedback in the official Facebook group) that email deliverability isn't the best right now (but being worked on). You run into some constraints when you work entirely inside Kajabi, but if you embrace those limitations, it really does free you up to do your work and get on with running your business.

Christian
Owner in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Kajabi is the ultimate marketing and client tool for my programs and services.

5.0 last month New

Comments: There are many sites like Kajabi out there that either try to offer many different benefits but do not truly excel at most of them and end up being bloated, confusing, and ultimately not as dependable. Kajabi truly nows how to create a seamless powerful process for coaches and content creators.

Pros:

One of the main reasons why I love Kajabi is because it is very dependable and they have an amazing dedicated team always updating, and offering support. You can find many apps that try to do what Kajabi does but trust is very important to me... and Kajabi is not only trustworthy but has great style. Other popular apps within their class do not evoke that feeling of trust or warmth that it is essential for marketing across any service based industry. A subtle point but very important to me.

Cons:

I would say that it was lacking a true community feeling for my clients but with their newest update... it is truly amazing. Just the new "community" portion is worth the prize within itself... so there is not much I don't like about Kajabi now.

Danielle Menditch Roessle
Danielle Menditch Roessle
Founder in US
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Poor email deliverability kills it

2.0 2 years ago

Comments: If you're looking for an all-in-one platform, Kajabi provides it. However, the poor email deliverability, lack of customer service, and limited customization kills it. Kajabi might have been good at one point, but all the negatives outweighs the positives.

Pros:

I liked the Kajabi had everything all in one - sales, website, checkout, emails, automations, funnels, and more. I also thought the onboarding process was pretty strong in that they sent you email trainings which helped with the setup.

Cons:

The reality is that the email deliverability has had a negative impact on my business. Most of my emails are going to spam and customer service will not get back to me. They have a chat feature which is how I'm getting a hold of them and they say they are so inundated with customer issues, that they are behind. Moreover, Kajabi sells you on customization, but the reality is that there is little customization and the website builder is really clunky.

Eliza
Web designer in US
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The absolute best platform for streamlining your online business

5.0 4 months ago

Comments: Overall it's been amazing. They're constantly making the platform better, they really take user feedback into consideration and even let you try out new features with their "labs" options. They make me feel like they care about me as a user 100x more than any other platform I've ever used.

Pros:

I love how Kajabi is all-in-one!!! I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email marketing, and so much more all from one platform. I no longer have to juggle 12 different platforms and deal with integrations and things breaking like I did before. Even though it's expensive, it's actually saved me money and it's saved me SO MUCH time because of all the headaches I no longer have to deal with.

Cons:

The affiliate system is clunky and not very user friendly for the admin or the affiliates. Also their customer services has gotten noticeably worse over the last six months. You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who clearly don't know the platform very well and just send you help articles.

Maureen
Executive Director in Canada
Education Management, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Better than most, but room for improvement

4.0 8 months ago

Comments: I switched to Kajabi from Teachable. I was very unhappy with Teachable and did not have the time to create content on my own business website. I have created more than 10 separate products with this platform and at times it has a steep learning curve. The UI looks fantastic and very professional. I love how easy it is to add basic content to a product, but wish many of the menus talked to each other much better. The workflow is often very disjointed when creating a new product. I wish they would fix this aspect. If the flow was better and there were more in app capabilities for basic data analysis (e.g., assessment results without needed a separate download), that would be amazing.

Pros:

I enjoy how easy it is to create, upload and organize content for a given product. I also like the progress monitoring capabilities.

Cons:

I am incredibly frustrated by the assessment aspect of this platform. It is extremely limited. It is hard to see results from assessments and difficult to set them up. You have to create your assessment before you can add it to a course instead of creating it while you are working on a course. It is a completely different menu. It is also incredibly hard to get assessment results.