What Is ERA-IGNITE?

ERA-IGNITE is the foundation for Reynolds Retail Management System. It helps dealerships with parts management, sales management, inventory tracking, accounting, and service. Using a single name file, all of your customer data is stored in one place and easily accessible from all applications. ERA-IGNITE is known for its robust reporting, easy built-in training, and award-winning support.

Who Uses ERA-IGNITE?

Dealer management system that helps businesses of all sizes manage and report on operations related to sales, billing and more.

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Reviews of ERA-IGNITE

Average score

Overall
4.3
Ease of Use
4.0
Customer Service
4.3
Features
4.3
Value for Money
3.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tammy
Tammy
Tech support me in US
Verified LinkedIn User
Computer & Network Security, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Era-Ignite... Management software by Reynolds and Reynolds. They have out did there selfs

5.0 3 years ago

Comments: Reynolds and Reynolds has opened up the next generation of management software for business small or large.

Pros:

This incredible software is user friendly for any level employee. It practically walks you through the process of any departments record saving so much time rather than through different screens it's all built in.

Cons:

There is nothing I can say that I didn't absolutely love about Era- Ignite. This software is exceptional and so far advanced.

Reynolds and Reynolds Response

3 years ago

Tammy, thanks for your review of ERA-IGNITE. We're glad that the user-friendly and intuitive design is making business a little easier for you.

Holly
Internet Manager in US
Automotive, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Great for keeping track of Leads

5.0 3 years ago

Comments: I would probably try to find a cheaper product that does the same

Pros:

I love Reynolds and Reynolds. You can keep all your leads and prospect in the system for follow ups. We use era ignite for the service part of the dealership. Great for service advisors to put in their ROs and what work has been done on the vehicle.

Cons:

The blue screen is a little tough to learn and the software is Expensive and if you go over the amount of licensed users you have to pay more.

Reynolds and Reynolds Response

3 years ago

Holly, thanks for reviewing ERA-IGNITE. We're proud to be the leading provider of software and systems for automotive retailers. Our Windows-based system is designed to be intuitive so employees can pick it up fast. If you're ever having any issues, we offer built-in training and our award-winning support team is just a phone call away.

Verified Reviewer
Director of IT in US
Verified LinkedIn User
Automotive, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Not well thought out

2.0 4 years ago

Pros:

The Windows UI is nice improvement over the old blue screen of ERALink/Access. Navigation can be a bit troublesome sometimes but the help function usually can guide you to where you need to be. I've been told by some of my users they like it and it has streamlined their daily work. But I've also heard from an equal amount of users who's daily routine has been negatively impacted by the change. Mainly by adding more clicks/steps to their processes.

Cons:

The fact that we are being forced to change to this product, when they still have so many bugs to work out of it is very frustrating. Reynolds continues to make changes on how things like reports print, but never seem to give any thought to how that will impact users. They would greatly benefit from having their programmer leads visit a cross section of dealers to see the daily usage of the product to better understand how to improve it. As it is now, it is a bunch of programmers doing what they THINK a dealership would do, rather than what actually happens. This has driven my multi-point group to looking at their competition and could very well lead us to change providers. Even long time users/admins of ERA in our group (25+ year users) are cursing the changes without thought that Reynolds has done in Ignite.

Kevin
Account Representative in US
Industrial Automation, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

ERA-IGNITE is worth it once you're trained!

5.0 2 years ago

Pros:

The features are endless once you're fully trained on ERA-IGNITE. Reporting is great and it integrates well with many other solutions, especially Reynolds & Reynolds solutions.

Cons:

The learning curve from ERA to ERA-IGNITE is steep, as is any transition from a DOS system to Windows-based. It's clear that ERA-IGNITE is core software for Reynolds and Reynolds so there is no slowing down this change. The best you can do is adopt early and take training seriously so you don't get behind on your daily tasks.

Reynolds and Reynolds Response

9 months ago

Kevin, we couldn't agree more about the importance of training! Like you said, ERA-IGNITE has so many great features that make life easier. With our 'Net Classes and free webinars, and our award-winning support team, we're here to help customers unlock all the benefits ERA-IGNITE has to offer. Check out all of our current training options at reyrey.com/training

Paul
Parts Manager in US
Automotive, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Era Ignite Good but not as good as the blue screens

4.0 7 months ago

Comments: the need to go back & forth between Ignite and blue screens is a pain.

Pros:

I have used ignite since its release in 2012 & found it difficult at first but once they started improving it got better I still like the blue screen better.

Cons:

Right now I use it mostly for doing inventory jobs and the program seems to be all over the place and hard to find all the features that were grouped under the same function on the blue screens. I also have a customer that has too many old inventories listed and it will not let us delete them which hinders us from doing current inventories.

Reynolds and Reynolds Response

6 months ago

Thanks for passing this along, Paul. We're always looking for ways to improve ERA-IGNITE and we appreciate getting feedback like this. If you'd like to speak with someone about the specific issues you're having, please call us at (800) 767-0080.