What Is Zeropark?

Zeropark is a self-serve ad exchange platform for push, pop and domain-redirect advertising. Thanks to its robust targeting options, competitive CPC/CPM rates, and scalability, Zeropark is a solution for marketers with tight performance benchmarks. Zeropark was launched in 2012 and is headquartered in Poland.

Who Uses Zeropark?

Global

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Reviews of Zeropark

Average score

Overall
4.9
Ease of Use
4.9
Customer Service
5.0
Features
4.7
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
93%
4
7%
Elizabeth
Elizabeth
Senior Director Of Digital Marketing in US
Verified LinkedIn User
Retail, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Zeropark a potential alternative for mobile Advertising

5.0 8 months ago

Comments: Regarding traffic and segmentation, Zeropark works better if a tracker is used, I have used it with voluum since it is the most complete to segment and collect information on devices, location, ip and other user data, zeropark is excellent for mobile traffic since it can be segmented by operating system, keywords, among others. It should be noted that customer support is good, they guide you and give you useful advice.

Pros:

Zeropark is a platform with great potential, you can use various types of campaigns, including: Domain Redirect, push notifications, In-Page Push Notifications, pops, these advertising formats, allow you to capture the attention of users, on mobile and desktop, Zeropark has a good volume of traffic, it is an alternative option to social network advertising, one of the best types of ads are In App and Push Ads, Zeropark offers effective traffic that can be segmented to give good results to mobile traffic campaigns.

Cons:

Zeropark is a platform with great potential, but its learning curve is not short, and the budget to start is somewhat expensive, if it is not properly segmented, the budget cannot be profitable and runs the risk of running out quickly.

Alexandra
Alexandra
COO in Romania
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Zeropark is a trusted traffic source

5.0 7 months ago

Comments: We've been working with Zeropark for over 7 years already and it has always been a very reliable traffic source. The traffic has good quality, the UI is intuitive, the targeting options are just right for our need, the volumes of available traffic worldwide is quite high and the optimization tools are helpful and trustworthy. Not to mention the account manager, who is always there to help us increase the performance of our campaigns, giving us useful tips, assisting us in any campaign related issue we might have and being friendly.
I totally recommend Zeropark to any media buyer.

Pros:

Never had complains from advertisers about the quality, it`s easy to use, good forcasting tool, variety of ad types available, traffic in every geo, good optimization tools

Cons:

some more targeting options would be helpful

Verified Reviewer
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent traffic quality, easy to use platform, responsive account managers

5.0 2 months ago New

Comments: ZeroPark is an excellent platform that allows us to quickly purchase reliable traffic.

Pros:

We have been able to purchase large amounts of reliable, high-quality traffic at reasonable prices. The platform is easy to use while offering a variety of targeting and optimization capabilities. The ZeroPark API has also been very useful. Customer service has been excellent. Our account manager is very responsive, helping resolve issues and providing guidance for improving campaign performance.

Cons:

We have sometimes been unable to purchase ENOUGH traffic

Emanuel
CEO in Germany
Online Media, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic Support, Tech & Interface vs. not ideal traffic quality

4.0 7 months ago

Comments: - fantastic customer service, always friendly, helpful etc.

Pros:

I really like the interface, for analytics, campaign set-up etc. The management of campaings is really good

Cons:

- the biggest minus point is the traffic quality, always the blocker of scaling it more in our company - bulk changes of campaigns works just via API afik

Scott
Chief Revenue Officer in Canada
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Traffic Source!

5.0 4 weeks ago New

Pros:

When it comes to traffic sources, Zeropark is at the very top! After split testing numerous sources, Zeropark's traffic converts the best, giving me high ROI, and its very easy to setup new campaigns on their platfrom. There are many targeting options and it's also very simple to optimize sources and targeting using their interface. On top of that, their customer service is very helpful and friendly. Five stars!

Cons:

Honestly there are no areas for improvement for Zeropark as they have it all!