Salesforce Marketing Cloud Account Engagement

Un buen software para marketing B2B

Comentarios: Un buen software pero todavía lejos de ser perfecto

Puntos a favor:

Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen.

Contras:

Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software.

Pardot

Puntos a favor:

La accesibilidad en el programa y software

Contras:

Lentitud en la carga de los datos y acceso.

Pardot delivers on promises

Comentarios: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Puntos a favor:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Contras:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Power-packed Marketing Automation Tool

Comentarios: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Puntos a favor:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Contras:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

I use Salesforce Marketing Cloud Account Engagement daily to automate processes

Puntos a favor:

I like the holistic platform because it helps us automate processes, score leads, send emails, segment lists, and integrate with other platforms.

Contras:

Some of the features could use a bit of improving. It would be nice to make cleaner, more modern-looking emails.