ActiveCampaign
What Is ActiveCampaign?
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses Read more of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations. Read lessWho Uses ActiveCampaign?
ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.
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ActiveCampaign
ActiveCampaign Alternatives - Capterra New Zealand 2021
Reviews of ActiveCampaign
Ben
Great email marketing and marketing automation tool
Comments: I really enjoy using ActiveCampaign. I trust it to do what it needs to do with email marketing, and trust the automations and integrations will work as well.
Pros:
My favorite features of ActiveCampaign are:- detailed tagging- the automation builder (allows you to build really complex automation and easily see visual representation)- lead scoring- CRM built into email marketing tool
Cons:
the templates could use a major upgrade. many of them either look pretty ugly or are way too busy of a design for the type of marketing I do on a daily basis.
Anastacia
Alternatives Considered:
ActiveCampaign
Comments: Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.
Pros:
I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.
Cons:
The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.
Rick
Don't use with Wordpress-Gravity forms, meager CRM
Comments: Had a lot of trouble getting support. Their chat responded quickly, but gave pretty abbreviated answers. Some of the questions took over a month to resolve. Kind of impersonal experience overall but I guess that's the deal with a large number of users and you aren't on some type of enterprise level pricing.
Pros:
Many features and functions, good integrations and straightforward user interface
Cons:
Does not work with Gravity Forms WordPress plugin as you can't really track interactions on your website unless you tag everything. Not sure if this is true for other external form programs, but make sure you check it out. Also, you can't receive individual emails at the contact level. Any contact you wish to interact with has to be made into a "deal" before you can receive an email and truthfully this requires quite a bit of setup. AC gets a bit pricey when you start adding a decent amount of contacts, but it's cheaper at the beginning than Hubspot, Pardot-Salesforce, etc. It also doesn't track anonymous users to the site, a small issue but nice to have that history when someone actually converts.
Katya
Alternatives Considered:
ActiveCampaign is the most (arguably) the most popular for a reason
Comments: Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.
Pros:
Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.
Cons:
There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.
Ann Katrin
Alternatives Considered:
Easy to use email marketing software
Comments: We like working with ActiveCampaign and use it every week to send out newsletters, start up automations and generate leads sales.
Pros:
Once you get used to it, it is very easy to set up new lists, forms and emails. Different builders help to find the one you like best to customize the emails how you like it. It has great automation and analytics features which are very intuitive.
Cons:
A lot of our emails tend to get blocked by our customers spam filters if we start a new email series.
