iContact

iContact helps me be successful at my job

Pros:

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons:

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

For Small Businesses ONLY

Comments: Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

Pros:

It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

Cons:

I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

Very happy we moved to iContact

Comments: Love the systematic, logical, and flexible nature of it.

Pros:

Many-to-many relationships of all entities (except subscription to one list). Very flexible. Also ability to select multiple segments or exclude them.

Cons:

Would like to be able to insert an image with text scrolling around it. ((Captions do not do that.) MailChimp allows this!

I've used iContact for the last five years.

Pros:

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons:

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Helps to Simplify Email Marketing

Comments: My overall experience with this product has been positive. The customer support is good, and the product is fairly easy to use. While it lacks some of the features of Pardot, it adequately meets our needs as a mid-size company.

Pros:

IContact is a program that I use to create email templates. It is easy to create and modify templates using this program. It also integrates relatively well with Salesforce and is a much less expensive option than Pardot. The platform is easy to use and metrics are clearly displayed. The ease of use (meaning creating templates is much faster and more streamlined) is what I like most.

Cons:

Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list.