What Is Instapage?

Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

Who Uses Instapage?

Enterprise Marketing Teams & Agencies

Instapage Software - 500+ customizable layouts by industry and use case. Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally. Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration. Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights. Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

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Reviews of Instapage

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.3
Features
4.3
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Subash
Subash
Co-Founder in India
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Develop Awesome Landing Pages at Scale

5.0 5 years ago

Comments: Easy, feature rich & effective.

Pros:

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Cons:

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Stephanie
Owner in Canada
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best drag and drop customizable landing page builder ever

5.0 7 months ago

Comments: Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make sure they convert higher. I use Instapage for everything, it's a critical part of how I run my business.

Pros:

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Cons:

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

Ismaël Huberson
Ismaël Huberson
Founder in Côte d’Ivoire
Verified LinkedIn User
Apparel & Fashion, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Instapage

4.0 3 weeks ago New

Pros:

Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.

Cons:

Although instapage's service is excellent, they only have one offer.

Aaron
Product Marketing in US
Nonprofit Organisation Management, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Predatory billing practices, shyster customer service department

2.0 11 months ago

Comments: First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

Pros:

The design is pretty and they are good at selling you during your initial adoption curve.

Cons:

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case. Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

junior
Psicólogo in Brazil
Medical Practice, Self Employed
Used the Software for: 2+ years
Reviewer Source

positive review

5.0 2 months ago New

Comments: the resource has helped me due to its dynamism and has contributed in several aspects to my work.

Pros:

easy to use and that present a very good quality.

Cons:

What I least liked is that some moments there is a limitation of some resources.