CoSchedule Marketing Suite

Great Social Media Marketing Tool

Kommentare: Coschedule is a great editorial calendar and social media marketing tool. I use it on my personal blogs so I've never tried out the collaboration tool. It's great for listing tasks and ideas for new blog posts as well as scheduling social media posts in advance.
Initially, I used the 14-day free trial, it was great but I kept wondering whether it was worth paying for seeing as I could use Hootsuite + other editorial calendars to plan my post.
I was given a 30-day free trial which made me sit down and begin exploring all the features that related to me.
*The headline analyzer helped me choose search optimized headlines with an emotional punch. rather than just choosing the first headline I could think off, I began paying attention to my headline scores and aiming for 70 and above headline score with power words.
*I'm a solo blogger I've ever used the collaboration tools but I used the task selection to remind myself to do things like: Create image on canva, proof draft post, identify keywords, draft five headlines, identify inbound and outbound links etc.
*Evernote integration: I have Evernote on my tablet and sometimes I have the draft post in there, I use coschedule to transfer the draft to WordPress and begin working on it.
*Social Campaigns: This to me is the best feature, i get to create social media campaigns from old, current or future existing posts, to send to my facebook, twitter, Tumblr, LinkedIn,& Pinterest profiles. Coshedule offers 4 social media post types :Text, Link, Image & Video. I use this to create a variety of social media posts linking to the same blog post without being spammy.

Vorteile:

*Affordable *Efficient: the social media campaign/queue is the best I've seen *Headline analyzer: Most social media marketing and content marketing tools do not come inbuilt with a headline analyzer to help you choose the best headline for your post. *Collaboration tools

Nachteile:

I found out that scheduling blog post from coschedule doesn't work, I'll have to schedule it directly from WordPress to work, I realized that when I made a post and scheduled it to go out after a couple hours, only to find it saying "draft" in WordPress and "schedule" in coschedule.

Organize & Manage Projects Across Marketing Teams

Kommentare: Overall, CoSchedule has helped to align our various disciplines of marketing to keep projects organized and deadlines trackable. I would recommend this tool for that purpose.

Vorteile:

With the task and project templates, CoSchedule makes it easier to outline, manage, and scale projects that require cross-marketing collaboration. Taking the time to create Project templates (and matching task templates) has helped us to scale our capacity, keep our to-do's organized, and manage deadlines.

Nachteile:

This software lacks flexibility on the social media scheduling and channel management side of things. For example, you are unable to select a thumbnail image when utilizing a video post on Instagram. This means that we often have to post directly from Instagram, preventing us from both pre-scheduling posts AND tracking performance of these posts.

No respect for the user experience

Kommentare: Most notably, I've contacted customer service multiple times and each time the response I received made it clear that they didn't care the user experience. The tone of the responses were "yeah that makes a lot of sense, but we don't have that so deal with it." There was no interest in helping to figure out how to make a workaround or adding the request for a future update.

Vorteile:

I choose this program because it was recommended to me and because it could manage all that I'm working on in one place.

Nachteile:

It's only since I've gotten into the implementation that I realized this program is not user friendly. The UI is not intuitive and has not evolved with the need of the ever evolving needs of digital marketing.

Allows you to plan ahead

Vorteile:

This tool is perfect for people like me who are forever busy. I can just plan ahead and schedule all my posts and projects at once. On top of that, I can always edit anything into and out of my schedule. When it comes to project management, it's so easy to attach files and tag your teammates.

Nachteile:

The load time is slow. Other than that, I think everything works great.

Good till they increased prices

Kommentare: Initially it was great... but slowly things became confusing then turned upsetting. Support couldnt help too much as they did not have remote sharing for fixing problems... Eventually moved to SEM Rush

Vorteile:

ReQueue; This one tiny feature was great. Is still great but from the last 1 year you can't move around the rescheduled item anywhere. You have the option to delete it entirely or skip for 2 weeks. Initially it was NOT like this and it was good. The only social media scheduler that made sense... not anymore. We still love the headline analyser!

Nachteile:

Couldn't move around rescheduled items in Queue. No option for select all in archiving No option for select all when deleting Confusing reQueue mechanism since last december!