Adobe Experience Manager
What Is Adobe Experience Manager?
Adobe Experience Manager is a cloud-based content management solution for videos, dynamic and personalized media. It offers further capabilities such as digital asset management, content management, Read more digital enrollment and forms, workflow management and more. Read lessWho Uses Adobe Experience Manager?
Adobe Experience Manager is used as a software that also features iCloud management to help create, manage, and personalize the business' content through a variety of apps.
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Reviews of Adobe Experience Manager
Andrew
The Cadillac of CMS
Comments: We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.
Pros:
Adobe Experience Manager (AEM) is the cream of the crop when it comes to CMS. The functionality that it offers - from its backend configuration to its capabilities for 'everyday' users - is unmatched from the other products I have worked with. If I were to single out my top pros for the CMS, I would say its component building blocks, and it's flexible workflow integration. These two things in particular set it apart from other competitors (for me, at least).
Cons:
As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. That being said, it is also definitely not the most difficult. But, most of the advanced configurations and integrations require an adept development team. And, to make changes to existing functionality also usually requires a lot of interaction with dev (again, not a bad thing, but something to take into consideration).
Selma
Amazing Experience with Adobe Experience Manager
Comments: Adobe Experience Manager is a great platform for creating engaging websites and applications. It provides an intuitive interface and powerful development tools and allows us to quickly customize and expand the platform. The cost of the platform may be high, but the end result is worth it.
Pros:
Adobe Experience Manager provides an intuitive interface and powerful development tools to create engaging websites and applications. It is easy to customize and expand the platform, allowing us to quickly create great user experiences.
Cons:
Adobe Experience Manager can be difficult to learn and use, requiring an experienced development team to get the most out of it. The cost of the platform can also be prohibitive for some organizations.
Verified Reviewer
Pretty solid not when it works; smaller additions would make it a more solid program
Comments: Once set up, it is fairly easy to pick up, especially if you have worked with other CMS products.
Pros:
It is pretty easy to pick up with the text component and image one, even for clients who aren't tech savvy.
Cons:
The touch UI interface with versions 6.1 and above feels rather underwhelming. Because I can do much more in the classic interface, it provides little motivation to "play" with the touch interface. Also, cannot see doing much development on the touch UI side. Second, there are a lot of little things Adobe can do that will greatly improved the user experience of this product. First, add a simple spell check the various text editors and allow users to expand the size of the edit dialogue box even selecting assests and pages. Additionally, adding the name of the components when hovering over the component in editing mode in authoring. I know people have requested this. The latest version cloud version also seems a little unstable. Seems to have connectivity issues from time to time.
Denise
Digital content authoring and delivery tool
Comments: Since Marketo is part of the CRM, and individuals are increasingly migrating away from a dispersed Martech stack in favor of a more unified strategy, the connectivity between the two has been really helpful.
Pros:
As the manager of marketing operations, I am responsible for reporting on campaign statistics, website traffic, and key performance indicators (KPIs), as well as making choices based on this data. The metrics were presented in a way that was easy to understand and use, which aided me greatly in my daily reporting.
Cons:
Although the tool's insights and reports are sufficient, they can be improved by allowing users to create their own segments and therefore allowing them to zero in on the channels that are of greatest importance to them.
Tanya
Enjoyed the functionality and customization
Comments: I think the forms that I was able to create with AEM were great. The software I now use doesn't have the same customizable features, and I miss them. I feel that the forms I create now don't look at good.
Pros:
I really liked how much I could customize the forms I created.
Cons:
It took a lot of training and practice to get good at using the software.
