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VMG
Velocity Made Good
Providing financial resources and strategic guidance to founders and operators of branded consumer product companies to help our partners realize the vision that ignited their journey
Authentic Enthusiasm
Great brands create passionate, loyal consumers and drive value beyond the balance sheet. Great companies deliver on the promise their brand represents.
Invested In People
Our partnerships are tailored to help founders and entrepreneurs realize their long-term brand vision.
Brand Driven
Developed through years of experience working closely with founders and management teams, our tool kit delivers proven strategies and resources for building strong brands and driving business growth.
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Talent Management & Recruiting
We know that extraordinary companies are built by extraordinary people, and sometimes that’s the most challenging and time-consuming part to get right. VMG has a vast network of branded consumer products managers at all levels to help build emerging brands and our VP of Talent enables us to provide a customized set of candidates to fill each need.
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Branding
The most important asset of any consumer company is its brand. We help companies define and focus brand essence, identify target consumers, develop unique positioning strategies, and refine product packaging to accelerate awareness and growth.
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Field Teams
Today’s brands must be pros at In-Market Activation. In our opinion, it’s about on-the-ground merchandising, sampling, and storytelling, being smarter as you scale, and building the team with the right people.
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Channel & Distribution Strategy
Not every sale is a good sale. VMG works closely with management teams to carefully craft channel and product strategy customized for each brand.
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Legal & Regulatory Guidance
We help Founders grow fearlessly by protecting their businesses through our experienced network of in-house legal as well as outside experts and regulatory advisors.
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Exit Strategy
Long-term value creation is about much more than short-term sales growth. We recognize that Founders have created iconic brands, and VMG helps to ensure that strategic partners create value and remain good stewards capable of building on Founders’ legacies.
