Fathom blog RSShttps://usefathom.com/assets/src/rss-icon.png2024-12-18T00:03:12+00:00https://usefathom.com/blogFathom Analytics has been acquired2024-12-02T00:00:00+00:002024-12-02T00:00:00+00:00With excitement, we have some big news to share with all of you.Jack Ellishttps://usefathom.com/blog/acquiredGoogle Analytics is deleting all of your historical data2024-04-03T00:00:00+00:002024-04-03T00:00:00+00:00On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.Paul Jarvishttps://usefathom.com/blog/google-deleting-dataI made a mistake2024-03-07T00:00:00+00:002024-03-07T00:00:00+00:00Last month, I tweeted that I had rolled all our email report queries into one query, allowing us to deliver our email reports much faster. Amazing, right? Nope, let me share my mistakes.Jack Ellishttps://usefathom.com/blog/email-report-queries-mistakeReducing our AWS bill by $100,0002024-01-22T00:00:00+00:002024-01-22T00:00:00+00:00We reduced our AWS bill so that we could invest in more important areas.Jack Ellishttps://usefathom.com/blog/reduce-aws-billHow to Enable and Use Link Tracking Protection in iOS 172023-11-08T00:00:00+00:002023-11-08T00:00:00+00:00Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.Paul Jarvishttps://usefathom.com/blog/ios17-link-tracking-protectionHow we built our referral program2023-10-27T00:00:00+00:002023-10-27T00:00:00+00:00People keep asking us how we built our referral program. This is how we did it.Jack Ellishttps://usefathom.com/blog/how-we-built-our-referral-programWhy Fathom Analytics doesn’t have a free plan2023-09-18T00:00:00+00:002023-09-18T00:00:00+00:00Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'Paul Jarvishttps://usefathom.com/blog/free-plan-fathom-analyticsMigrating a 2TB database in 7.5 minutes2023-06-05T00:00:00+00:002023-06-05T00:00:00+00:00The story of how we migrated 17 billion database rows.Jack Ellishttps://usefathom.com/blog/migrating-our-databaseCan you still export Universal Analytics data?2023-06-02T00:00:00+00:002023-06-02T00:00:00+00:00Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.Paul Jarvishttps://usefathom.com/blog/export-universal-analytics-dataBuilding our Google Analytics Importer2023-05-15T00:00:00+00:002023-05-15T00:00:00+00:00How we imported billions of pageviews from Google AnalyticsJack Ellishttps://usefathom.com/blog/building-ga-importerOur Google Analytics Importer is now available2023-05-05T00:00:00+00:002022-05-05T00:00:00+00:00Our Google Analytics Importer (UA + GA4) is now availablePaul Jarvishttps://usefathom.com/blog/import-data-from-google-analyticsSingleStore is now faster on Apple Silicon2023-01-13T00:00:00+00:002024-12-18T00:03:12+00:00SingleStore is now up to 90.99% faster on your local development environment.Jack Ellishttps://usefathom.com/blog/singlestore-faster-dockerHow to have multiple unique columns in SingleStore2023-01-04T00:00:00+00:002024-12-18T00:03:12+00:00SingleStore only allows one unique key per table. But what if we want more?Jack Ellishttps://usefathom.com/blog/multiple-uniques-singlestoreYour privacy resolutions for 20232023-01-02T00:00:00+00:002023-01-02T00:00:00+00:00Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.Paul Jarvishttps://usefathom.com/blog/privacy-resolutionsFilter your dashboard by event completions2022-11-07T00:00:00+00:002022-11-07T00:00:00+00:00Our most requested feature has been launched: you can now filter your dashboard by event completions!Paul Jarvishttps://usefathom.com/blog/event-filteringCounting Clicks: A Use Case for Grouping Fathom Events2022-11-01T00:00:00+00:002022-11-01T00:00:00+00:00If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?Daniel Davishttps://usefathom.com/blog/grouping-eventsWhat does Google know about me?2022-10-25T00:00:00+00:002022-10-25T00:00:00+00:00There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?Paul Jarvishttps://usefathom.com/blog/what-google-knowsWe rebuilt our entire application2022-10-11T00:00:00+00:002022-10-11T00:00:00+00:00We had technical debt, a framework nobody knew and a bottleneck from hell.Jack Ellishttps://usefathom.com/blog/rebuilt-applicationBest practices for promoting your affiliate links2022-08-09T00:00:00+00:002022-08-09T00:00:00+00:00Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.Paul Jarvishttps://usefathom.com/blog/affiliate-best-practicesDenmark: 6 months in jail for using Google’s services2022-07-14T00:00:00+00:002022-07-14T00:00:00+00:00On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.Jack Ellishttps://usefathom.com/blog/6monthsjail