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Movies

Paytm acquires Insider.in. But why?

Paytm has picked up a majority stake in Insider.in, the events ticketing venture of OML Entertainment. This is a story on Paytm, the movie ticketing business and Insider

20/06/17

Ashish K. Mishra

Paytm is taking a majority stake in Insider.in for Rs 35 crore

Paytm is pumping in a lot of money into its online ticketing business

This is a strategy to get transactions. A lot of them

Alibaba, one of Paytm’s investors, has taken a majority stake in TicketNew

shutterstock_297732950.jpg

How significant is the online ticketing business for Paytm?

The answer: Very.

But, first things first. Paytm isn’t coughing up $30 million to pick up a majority stake in Insider.in. Nope. That number, reported in the pink paper is way overstated. Paytm will be paying about Rs 35 crore ($5.38 million) to pick up a majority stake. Some part of this will be primary investment in Insider. Some part secondary, for OML Entertainment, the parent of Insider. The deal is still in the works. What is Insider.in? It…

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