Earlier this year, I redesigned the Indie Web Camp logo. Shortly after that, we (the indieweb community) decided to change the name of the community and idea and matching domain to Indie Web. Going forward, Indie Web Camp would be used just for the events.

I was a part of this decision and still think it was the right thing to do. But the then recently redesigned Indie Web Camp logo was no longer scoped properly to represent more than just the events. We would now need an Indie Web logo.

Simply removing the C from the IWC in the Indie Web Camp logo would leave it imbalanced. The I and C act as counterweights to each other with the pointy bottom bits of W acting as a kind of fulcrum.

I have been thinking about a new new logo for Indie Web to use on the community wiki, as an avatar on social media accounts, etc.

Part of my thinking for this design was to build it in such a way that it could be a part of larger design system for indieweb related things. Namely, I want to design logos for all of the building blocks (IndieAuth, Webmention, Micropub, et al (and maybe even microformats if Dan Cederholm would be ok with it)). I want an Indie Web logo and those building blocks logos to be able to work together in a coherent way.

One day in a Sacramento coffeeshop, I sketched some (mostly) square based logo ideas. I've also been drawn to hexagons for the basis of the design system because of how well they stack together.

To that end, tonight I explored a hexagonal logo design using the I from the Indie Web Camp logo and a re-imagined W to better fit into the space of the hexagon and to balance out the I. Then I added the chevron shape across the top sides to fill out the hexagonal space which also creates the illusion of a cube.

This is a first pass. I feel pretty good about it now. But like the Indie Web Camp logo before where we did a few rounds of iterations between the first draft and the final version, I expect that there will be some rounds of feedback and iteration.

As per the usual logo process, color and type treatment will come after the final one color design is finalized.

All discussion about this proposal should take place on the Indie Web community wiki /logo page.

This is the 25 person roster that I would take to the post season if I was making that decision for the Chicago Cubs

Pitchers

Starters

• Jake Arrieta
• Jon Lester
• Kyle Hendricks
• Jason Hammel

Middle Relievers

• Trevor Cahill
• Justin Grimm
• John Lackey
• Travis Wood
• Carl Edwards Jr.

Closers

• Pedro Strop
• Hector Rondon
• Aroldis Chapman

Catchers

• Willson Contreras
• Miguel Montero
• David Ross

Infield

• Javier Baez
• Kris Bryant
• Anthony Rizzo
• Addison Russell
• Ben Zobrist

Outfield

• Chris Coghlan
• Dexter Fowler
• Jason Heyward
• Jorge Soler
• Matt Szczur

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Pitching and Catching

Miguel Montero would catch Jake Arrieta's starts. David Ross would catch Jon Lester. Wilson Conteras would catch Kyle Hendricks and Jason Hammel and he'd sub in for Ross and Montero as necessary.

Pedro Strop, Hector Rondon, and Aroldis Chapman would pitch the 7th, 8th and 9th innings respectively unless a starter is throwing a no-hitter.

Middle relievers would clean up when someone gets in a jam. Duh.

Infielders

Anthony Rizzo at first base. Addison Russell at shortstop. Kris Bryant at third base. I currently like Ben Zobrist starting at second. Javier Baez subbing in at second, third or outfield as needed. He's also great for pinch hitting and running.

Outfielders

Dexter Fowler in centerfield. Jason Heyward in right field. Chris Coghlan and Jorge Soler as starting left fielders (depending on how each is hitting at the time). Matt Szczur and the other non-starter as left field subs and pinch hitters.

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Of course, when to make those substitutions, pinch hitters/runners and pitching changes is like 80% of the job. I like the way Joe Maddon manages this team. He sure is fun to watch!